Browsing: Sarah Kavanagh

Audience targeting, measurement and other digital clichés: 4th Screen Advertising’s Sarah Kavanagh on why advertisers demand more on mobile

“Everyone is selling audience,” says Mobile Embrace’s Sarah Kavanagh. And this means that ad tech providers constantly have to tweak what they’re offering in order to make it attractive to advertisers. She recently chatted to StopPress about how the mobile industry is evolving and how ad tech players are responding to that change.