Much like a great wagon trek during a gold rush, countless food trucks have arrived in Auckland in an effort to snatch a piece of the fast (but gourmet) food market. Standing out in this increasingly crowded space is no mean feat, but this is exactly what husband-and-wife duo Otis and Sarah Frizzell have managed to do with their technicolour food truck business, The Lucky Taco.
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Owner/Marketer: Otis and Sarah Frizzell
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Special Group wins ORCA with 91 different ads
Special Group duo Kim Fraser and Sarah Frizzell took the combined Dec/Jan ORCA with their ’91 Days of Summer’ campaign for Streets Ice Cream. They made 91 different ads, turning each day of summer into a national day. “December 4. National Weta Freak Out Day. Nothing says summer like a weta under that thing you just picked up. Is it a giant insect or a tiny brown crayfish? Doesn’t matter, your boyfriend still needs to man up, and grab a glass and a piece of cardboard.”