From sophisticated computers and apps in our pockets or purses to beautiful display canvasses in the street, shopping malls, airports, universities and even convenience stores and bus stops, all connected via the cloud, Aerva’s Sanjay Manandhar says the digital planets are set to align this year.
Browsing: Sanjay Manandhar
The growth in the outdoor industry is largely being driven by digital media, both ‘place-based’, like shopping malls, oil chains and airports, and large format. In the Asia/Pacific region, ad spend in digital out-of-home has grown 19 percent on average every year from 2006 to 2011 and global spend in the sector last year was $US7 billion, which is forecast to grow almost 20 percent this year. So local digital signage network nGage is bringing together a few smart cookies at an event that aims to showcase the digital signage ecosystem and offer a glimpse into the future.