With the introduction of new technology the world has become increasingly fast-paced and in almost every industry there are demands to do more with less. A natural by-product of this ‘time scarcity’ is that we have to cram more into our days, something working parents feel particularly acutely. For some, it’s got to the point where there isn’t even enough time to stop and eat. And this modern condition is what Sanitarium is attempting to cash in on with its new breakfast biscuit product Weet-Bix Go.
Sanitarium takes the biscuit to the busy people with Weet-Bix Go