Browsing: Sanitarium

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Marmageddon comes to an end, Henry congratulates Kiwis for enduring crisis—UPDATED
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Sanitarium and Saatchi & Saatchi made the best of a bad yeast-based situation by creating the Don’t Freak Out campaign and focusing on the brand’s ‘flawsomeness’. And, not surprisingly, it’s also making the most of Marmite’s long-awaited comeback, with a Facebook countdown, a bit of a PR offensive and another rousing speech from the father of the nation, Graham Henry, congratulating Kiwis on getting through these dark days.

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Redcactus grabs a triple at Pentawards
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There were 1200 entries from 46 countries for this year’s Pentawards, which celebrate outstanding packaging design, and three projects by specialist consumer branding and packaging agency Redcactus made the final cut and were announced as winners.

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To protect and serve (on toast): Sanitarium and Saatchi & Saatchi fan the Marmageddon flames
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Absence, they say, makes the heart grow fonder. And, after the Sanitarium factory was knocked around by the Christchurch earthquakes, passionate yeast spreaders have been pining for their regular slathering of Black Gold. So, in what most see as a company making the best of a bad situation and what some cynics see as a stunt to raise the profile of the brand, Sanitarium and Saatchi & Saatchi launched the Don’t Freak Out campaign to assure eaters Marmite would be back. And it’s continued that approach with a competition asking Kiwis to prove how far they’ll go to protect their stash.

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Belowtheline and Apollo NZ reach for the APMA Stars
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The APMA Star Awards, which celebrate the past year’s finest promotional efforts, took place last week in Oz, with New Zealand marketing agency Belowtheline the only Kiwi agency to take home a gold, winning the top award in the ‘best sponsorship leverage’ category for its ‘Game Plan’ promotion for Sanitarium’s sponsorship of the All Blacks before and during the Rugby World Cup.

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King Henry takes to the airwaves to calm Kiwi Marmite lovers
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Amazingly, the Mayans predicted Marmageddon would fall in 2012 (even though an internet myth claims they didn’t factor in Leap Years). And, in keeping with the modern trend of ‘Flawsomeness’, Sanitarium and Saatchi & Saatchi haven’t let the opportunity slip them by and have launched a new campaign featuring Sir Graham Henry asking New Zealanders not to freak out about the shortage of black gold and promising concerned residents that the yeasty meat-substitute will be back. 

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Weet-Bix touches, holds and engages with record-attempting stunt
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As the Rugby World Cup edges ever so closer, there’s clearly no shortage of rugby-orientated marketing and promotion campaigns to be had. Sanitarium’s latest ploy is no exception, with the company last week finding the  time to embark on setting a new Guinness World Record for the world’s largest rugby scrum.

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Sanitarium taketh away from Saatchi, giveth to Assignment
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Changes in the marketing department at Sanitarium and a desire to find more cost effective ways of promoting the smaller brands in its stable appear to be behind a decision to give a significant chunk of the New Zealand business to Assignment Group and leave Saatchi & Saatchi with the company’s big brands. 

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Light ‘n’ Tasty ‘n’ Pretty Out There
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Bored with your daily ad watching routine? Well, Saatchi & Saatchi and Sanitarium have come up with a solution, making 15 commercials with the same script and setting, but changing three elements in each execution for Light n Tasty’s ‘Every Day Different’ campaign.

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All Blacks go slurp sliding away
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Who it’s for: Sanitarium Up & Go by Ogilvy.

Why we like it: Like farts, double rainbows and men getting hit in the groin, that slurping noise you get near the end of a drink will never stop being funny, especially when it involves the All Blacks. Good …

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AmbientX thinks, feels and does new business
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As interactions and events rather than the old school spray and pray approach are increasingly being utilised to rise above the rabble and capture the jaded consumer’s attention, experiential marketing’s star continues to rise. And the good news keeps coming for local experiential agency AmbientX: after its double medal haul at this year’s Australasian Promotional Marketing Association Star Awards for the Arnott’s Velish campaign, it has managed to pick up a couple more significant client wins recently.