Browsing: Sanitarium Below the Line

Below the Line stirs up Kiwi appetite for Weet-Bix

Below the Line has crafted the Kiwi rewards programme for Sanitarium’s Weet-bix brand with an app that lets people redeem rewards for products, vouchers, experiences and competition entries. Identifying and signing reward partners was the biggest challenge for the agency, with more than $1 million of rewards offered.