Browsing: Sandra King
“It’s not digital vs newspapers,” says NZME commercial director Sandra King. “It’s about the client having as many touch points as possible. If you miss the newspaper pipe, you’re actually missing a great deal of reach and frequency.”
Last year, as part of the Herald Advertising Challenge, NZME asked agencies to come up with a big media idea for a client that used its assets in an interesting way. FCB Media came out on top with Sony’s Sideline Challenge, a campaign that saw the Herald relinquish editorial control to a handful of passionate photography readers and publish weekend sporting highlights captured on the Sony a6000 DSLR camera (it went on to win three Axis Awards and four golds in the Beacons this year). Since then, the many media strands of the company have come together, so this year it has renamed the competition the NZME Ad Challenge—and the deadline has been extended by a week.
In December, the radio industry came to an accord that the radio survey scheduled for the first half of the year would not occur. However, it now seems that after several weeks of contemplation, NZME has taken matters into its own hands and earlier today announced it will fully fund an independent survey of radio audiences in Auckland, Wellington and Christchurch. And this move has caught MediaWorks off-guard.
With the prospect of an IPO on the horizon that would potentially see 60 percent of APN New Zealand’s media assets carved out, a number of new senior humans have joined the organisation to “drive collaboration benefits across the group and fulfill a bold new vision to fully engage Kiwis anywhere, anytime with the content they love”.
PPR has brought a new meaning to the phrase content is king by hiring ex-Fairfax marketing and communications manager Sandra King as principal consultant, strategy, in an effort to help solve the major content marketing and management challenge faced by New Zealand companies.
Wendy Rayner’s new reign, Michael Laws drops the mic, DDB makes a deposit, changes at Woman’s Weekly, no comment from Fairfax, Top Gear New Zealand heads across the ditch, Charlie’s finds a new chief, Ideas Shop adds a new general manager, Alt Group pleases ze Germans, Mi9 moves them up the chain, Simon Barnett heads back to TV, Dominic Bowden takes on X Factor, Datamine adds an ‘Owl’ and Bright Sparks beefs up in the south.
Over the past few months, discussions around the future of the media have come to a head, thanks in part to a couple of big announcements from the other side of the Tasman and a big one here in New Zealand too. This has brought about loads of discussion within the New Zealand industry about the role of media in society and changing trends in how consumers select and consume news. Worryingly, lots of commentators have been all too willing to eulogise New Zealand’s robust newspaper market. So I’m putting my hand up to remind you all that newspapers and magazines are alive and well in New Zealand.
Six teams teams of young media and creative agency whippersnappers were named as place getter in last night’s inaugural Fairfax Media Young Spikes Media and Integrated Competitions, but it was the Whybin \ TBWA and OMD teams that took out the winning spots, and each will now represent New Zealand at the Young Spikes competition held in Singapore in September.
Following on from last week’s story about Fairfax Media halving agency commission, it has sent out a release detailing the changes to its business model and its effect on customers. And it’s also announced some changes to its sponsorship programme by aligning itself with Spikes Asia rather than Cannes Lions.
The rumour’s been doing the rounds for a good while, but it seems Fairfax is soon to take a leaf out of TVNZ’s book by decreasing its agency commission from 20 to ten percent.
What GFC? The beans have been counted, the results are in, and it’s all good news for online. The IABNZ/PwC Insight report released today had the total online ad spend up nearly a quarter on the previous year. Display advertising has overtaken classifieds for the first time, up $1.27m (4.80 percent) on its previous quarter, making it the biggest quarter for display since PwC started measuring, back in 2007. The total online advertising spend in New Zealand for 2011 was $328.11 million, up 24.16 percent from 2010.
Once upon a time, newspapers were rivers of gold. But, as everyone knows, those rivers have started to dry up recently as readers went online and got their news hit for free. Now publishers around the world are embracing visual media—and competing with broadcasters—to try and fill the financial void. And Fairfax has joined that brigade with its soon-to-launch local IPTV arm.
Kiwibank has just released its own movie trailer. And now Fairfax Media, with the help of Y&R and Fracture, has followed suit, evolving the ‘Arm Yourself’ trade campaign into a graphic-novel inspired movie trailer you can view online—and feature in—at www.fairfaxlookamazing.co.nz.
The historic Press building was badly damaged in last week’s earthquake and, sadly, Fairfax lost one of its staff members in the disaster. But, as The Press editor Andrew Holden’s story details, even when surrounded by death and destruction, journalistic duty kicked in and, with the help of the other Fairfax hubs, the team somehow managed to get a paper out the next day. And as the rest of New Zealand watched and listened to the broadcasts, many Christchurch residents were still without power, which meant the local papers became the main source of information. Sandra King, group sales and marketing manager, Fairfax Media, sent this note to agency partners and clients about the state of the Christchurch paper, which is set to celebrate its 150th anniversary in May.
The Nielsen newspaper readership survey year on year comparative results are black and white and read all over: APN’s NZ Herald and the Herald on Sunday are the only newspapers that have improved their readerships nationally, and Sunday News, Dominion Post and Sunday Star-Times, all published by Fairfax, have each lost readership of 10 percent or more throughout the country.
Pfala via Flickr
Stuff.co.nz dominated the digital categories at this year’s Qantas Media Awards and it appears as though the advertisers have responded, with Fairfax Media claiming it has “significantly outperformed the market” in terms of its display advertising revenue, “almost doubling” the 38 percent increase achieved by the market since last quarter. But there are a few Fairfax figures that aren’t quite so forthcoming.
Small, very New Zealandy and not very old agency Josh&Jamie is steadily becoming not so small, continuing its solid run of victories after taking Fairfax Media’s online news-site Stuff.co.nz off incumbent Big Communications in a competitive pitch.
Niche creativity, consumer empowerment via social media – and, therefore, engagement measures – and the innovative uses of media hardware are the themes dominating Cannes Lions this year.
Fairfax Media hasn’t been making too many friends recently: last week it decided to close business newspaper The Independent. And now it has fallen foul of a rival publisher after incorrectly claiming ownership of a magazine in some of its recent sales material.