articles tagged 'Samsung'

TVCs of the Week: 9 December

  • TVC of the Week
  • December 9, 2014
  • Ben Fahy
TVCs of the Week: 9 December

Kiwibank, Mons Royale, AMI and Samsung get an early Christmas present this week.

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Diamonds (and phones) are a girl's best friend: Samsung shows off its new Note with the help of Naveya & Sloane

  • Advertising
  • December 8, 2014
  • StopPress Team
Diamonds (and phones) are a girl's best friend: Samsung shows off its new Note with the help of Naveya & Sloane

Tech companies have long focused on how their products can augment life. Google has released a few stunners, like the amazing story of Saroo Brierly; Apple's iPad Air campaign featured Yaoband, Jason Hall, Cherie King and Esa-Pekka Salonen putting the product to good use; and Samsung has employed the services of corporate mascots like Lebron James and, more locally, Israel Dagg. Now the local branch of Samsung is focusing on arts and crafts by showcasing how jewellery designer Rachel Sloane from Naveya & Sloane uses the Note 4 to help bring together the real and the digital.

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Wristy business: Izzy explores Chicago with the help of his Samsung gadgets

  • Didge
  • December 4, 2014
  • StopPress Team
Wristy business: Izzy explores Chicago with the help of his Samsung gadgets

By his own admission, Israel Dagg had a tough season on the field, but he's been in top form when it comes to endorsing Samsung products. And, following on from the S5 Days clip that was released a few months back, he hit the streets of Chicago during the All Blacks' recent visit to put the Gear S smartwatch through its paces.

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Samsung takes another swipe at Apple with tablet test

  • Advertising
  • November 27, 2014
  • StopPress Team
Samsung takes another swipe at Apple with tablet test

After Apple announced the launch of the iPhone 6 and 6 Plus, Samsung came out firing (once again) with a comparative print ad that pointed out the next best thing was already here in the form of the Note 4. And its approach to promoting the Galaxy Tab S is similarly comparative.

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Lightbox removes a barrier with Samsung Smart TV app

  • Media
  • November 13, 2014
  • StopPress Team
Lightbox removes a barrier with Samsung Smart TV app

With the trials and tribulations of Quickflix and Ezyflix, the arrival of Premier League Pass and Lightbox, the impending arrival of Sky's Neon and murmurings that Netflix will launch in Australia next year, there's plenty of action in the subscription video on-demand market at the moment. And that's good news for content consumers. But one of the major impediments to uptake is the hassle—or perception of hassle—in getting that content on the main TV. So, following in the footsteps of Quickflix and the free-to-air broadcasters, Lightbox has launched an app that offers its service through Samsung Smart TVs.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Bringin' out the big puns

  • PopPress
  • October 22, 2014
  • StopPress Team
Bringin' out the big puns

It's nigh-on impossible to drive through the small North Island town of Bulls and not pull out a few cringeworthy puns. And science shows that the more you do it, the funnier it becomes, especially if you're a dad. The town has fully embraced the bovine-based verbal gymnastics, and here's a selection of brands that have done the same.

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Samsung announces arrival of Note 4 and other toys, fails to reach Apple-level product launch mania

  • Mobile
  • October 16, 2014
  • Jessy Edwards
Samsung announces arrival of Note 4 and other toys, fails to reach Apple-level product launch mania

While the press and pretty much anyone with a Twitter account seemed to jump on the iPhone 6 and 6 Plus launch like it was going out of fashion (it’s not), Samsung launched the Galaxy Note 4 this week with a notable lack of column inches in the press.

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The Apple vs. Samsung fight touches down in New Zealand with feisty comparative print ad

  • Advertising
  • September 29, 2014
  • Ben Fahy
The Apple vs. Samsung fight touches down in New Zealand with feisty comparative print ad

Samsung has been giving Apple uppercuts for a few years now with its The Next Best Thing is Already here campaign, and it has taken the attacks up a notch after the launch of the iPhone 6 and 6 Plus with a series of ads calling bollocks on the 'innovation' of its main mobile competitor (it doesn't seem to have made too much difference, as Apple's sales were still off the charts, although glitches with the operating system and bendy phones may have hindered that). And now the local arm of the Korean electronics behemoth is getting in on the act, running a print ad in some of the weekend papers showing a list of features from the soon-to-be-released Galaxy Note 4 that Apple should be taking note of for its next release.

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Izzy Dagg showers with his phone for Samsung

  • Advertising
  • September 18, 2014
  • Damien Venuto
Izzy Dagg showers with his phone for Samsung

The growing prevalence of the online channel has made it more common for the regional arms of major organisations to make locally produced content. And this trend has now seen Samsung release a new YouTube clip that features rugby star Israel Dagg showing off the full utility range of the GS5. But placing your brand's message in the hands of a sports star comes with its risks.

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Battle of the big screens

  • PopPress
  • September 18, 2014
  • StopPress Team
Battle of the big screens

Despite Steve Jobs' antipathy towards big screens, Apple launched the 14cm iPhone 6 Plus (and a couple of other things) last week. And Samsung, no stranger to taking swipes at its main mobile competitor, responded with a series of ads showing some disappointed Apple staff. Now it's followed those up with another feisty spot that talks about the initial negative response to its big, "more productive, more innovative, more fun" Galaxy Note and the ensuing scramble from other manufacturers to follow suit.

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Modern cubism: Samsung shows off its smart appliances with moveable home

  • Experiential
  • September 12, 2014
  • StopPress Team
Modern cubism: Samsung shows off its smart appliances with moveable home

The next big battleground for the major tech players seems to be the home. Google has its eyes on that prize with the purchase of Nest, ​companies like GE and Cisco are betting big on the internet of things and, closer to home, Spark's Digilife offer is gunning for the early adopters. And Samsung is also hoping to capitalise on this evolution, with a clever experiential activation called Home Smart Home set to launch in Auckland soon that aims to show how some of its products can fit into the homes of the future—and help make life easier.

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Samsung calls bollocks on Apple's new 'innovations'

  • PopPress
  • September 12, 2014
  • StopPress Team
Samsung calls bollocks on Apple's new 'innovations'

Samsung has successfully take the fight directly to Apple—and the fans willing to line up for their new toys—with The Next Big Thing is Already Here campaign. And after Apple launched the iPhone 6 and iPhone 6 Plus, as well as the Apple Watch this week, it's continued the ribbing with a series of ads that show a couple of 'geniuses' discussing the new 'innovations'.

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The Samsung Galaxy S5 challenges the iPhone to the Ice Bucket Challenge

  • PopPress
  • August 26, 2014
The Samsung Galaxy S5 challenges the iPhone to the Ice Bucket Challenge

Some brands might find it morally wrong to piggy back on a charity campaign but this doesn't seem to have been an issue for Samsung in the UK.

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The lure of the surf

  • PopPress
  • August 1, 2014
  • StopPress Team
The lure of the surf

It's tough for brands and agencies to compete with the plethora of amazing GoPro surfing footage, but Samsung and 72 and Sunny Amsterdam have done a bloody good job with this two-minute film to promote its partnership with The Association of Surfing Professionals World Tour.

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Samsung convinces punters to swim for their supper

  • PopPress
  • July 24, 2014
  • StopPress Team
Samsung convinces punters to swim for their supper

Every brand and his dog seems to have been trying to get in on the selfie craze recently, and, as yourselfieideaisnotoriginal.tumblr.com shows, it often smacks of desperation. But if you're going to get punters to take a photo of themselves, at least make it challenging. Samsung, one of the few brands to have had success when it comes to selfie-related campaigns, is doing just that, with what could be seen as a tech-related version of the ice challenge.

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