Staring competitions are an immensely popular spectator sport in some nations, as this factual BBC report shows. And, to illustrate the fact that the Samsung Galaxy S4 knows when you’re looking at it, it concocted a challenge to see if passersby in a train station could ignore the numerous distractions and keep their eyes on the prize.
Samsung’s latest range of hand and voice-activated Smart TVs were launched in New Zealand last month with a global campaign called ‘King of the TV City’, which features a heroic TV watcher placating an angry T-Rex with a mere pinch of his fingers. And Auckland agency Republik has come up with a clever way to leverage these international assets on local digital platforms.
My love hate relationship with Samsung’s Galaxy Note range now spans over two years of smartphones and tablets. These flagship devices known for the signature S Pen stylus inputs, border gimmicky on one end and business essential on the other. With the Galaxy Note 8.0, Samsung has created a device that’s definitely more latter than the former – putting a powerful iPad Mini competitor in the hands of consumers (for a price).
Samsung’s entertaining sales pitch and Tonga’s classic tourism marketing approach pass go, collect $200.
While Samsung has shot a few ads in New Zealand, the local executions have been few and far between. Colenso BBDO has done a few things for the South Korean behemoth, like Peter Bromhead drawing cartoons live on nzherald.co.nz and a virtual queue to launch the Galaxy S4. And now Barnes Catmur has given the Galaxy Note 2 the full Kiwi treatment by getting actor/director Taika Waititi to do his mad thing in an online only, long-form video called ‘State of the —ATION’.
Samsung has upped its marketing game in recent years. But it’s reached new heights in India with a magnificent performance of what is undoubtedly the best song ever written about a phone.
Apple smartphones are on the decline while Samsung’s star is burning brighter, but the iPhone and iPad manufacturer is still leaps and bounds ahead of competitors in New Zealand, according to mobile ad network InMobi.
I only had three days with Samsung’s latest flagship phone, the Galaxy S4. That’s not nearly enough time for me to do a proper review, so instead consider this a preview and commentary on my very fleeting flirtation with a good phone.
Only last year Samsung was mocking those waiting in line for the iPhone 5, but it seems the Korean tech giant has had a change of heart when it comes to queues with its Galaxy S 4 launch campaign in New Zealand (via Colenso BBDO).
The trouble with DRMLast week we saw a vulnerability in TV3’s On Demand service exposed, forcing the broadcaster to shut down its video streaming service for…
Bethells Beach and Maori warriors star in Samsung’s latest global TVC campaign.
It wasn’t as bad as Qualcomm’s Born Mobile debacle at CES, but Samsung really pushed the schmaltz at today’s Galaxy S4 reveal event involving role-playing families, awkward clapping and worst of all – child actors.
Visa is partnering with the world’s largest seller of mobile phones, Samsung, to make Visa-flavoured near field communication (NFC) payments an off-the-shelf option in the Korean manufacturer’s future devices. Snapper’s Miki Szikszai says he’s not worried Visa will encroach Snapper’s revenue stream.
Samsung has been one of the big movers in the mobile space in recent years, and, with a series of quality ads based around its ‘Next Big Thing’ tagline, has had plenty of success from taking the fight directly to Apple. While the late Steve Jobs rejected the idea of a stylus, Samsung has fully embraced the idea for its Note series and, to demonstrate the kind of artistic trickery the newest model is capable of, Colenso BBDO and Samsung collaborated with the New Zealand Herald’s legendary satirical cartoonist (and one of the oldest fathers in the world), Peter Bromhead, in an effort to go beyond the banner and become part of the content.
The ham has run out, the afternoon naps are no more and the working masses are now mostly staring forlornly at their screens once again. Here are some of the moves and shakes that occurred before, during and after the Great New Zealand Slow Down, including new things for Guy Cousins, Renee Parsons, Kenny Yeon, Starseed PR, Bullseye, Senate, Mi9, and DB Breweries.
Shortland Street fans rejoice. Now you can do your on-demand catching up with the gang from the big screen. Mobile screen fans to get some love in February.
You may have seen Samsung’s feisty print ad dissing the features of the soon-to-launch iPhone 5. Now Samsung has launched a TVC in the US that once again takes aim at the lemming-like Apple fans by trying to show that the tech company du jour is, in fact, a bit behind the eight ball and its products—block your ears Apple lovers—are so mainstream they’re even popular with parents.
Alana Schultheis joins The Pond, Michael Cornwell takes Samsung NZ’s top marketing gig, Mango nabs a triple, Luke Shanahan goes global with Robber’s Dog, and VeNA looks on the Bright side.
Despite the fact that Samsung has morphed from a relatively small player in the consumer electronics market into a globally respected brand in ultra quick time, it isn’t really renowned for the quality of its advertising and, in many cases, there’s a whiff of naffness about a lot of it. But as part of its Olympics sponsorship and to markt the opening of the Paralympics, it’s released a pretty amazing new campaign called ‘Sport doesn’t care who you are’—and it’s right up there in the spine-tingling stakes with Channel 4’s ‘Meet the Superhumans’.
After officially winning the Vodafone account at the end of February, DraftFCB has sent some of its first work into the wild, with one simple retail ad for “the nakedest ever broadband deal” and another slightly more out-there idea—quite literally—for the launch of the Samsung Galaxy S III.
In the rush to satiate our appetite for smart phones, manufacturers are launching newer smarter mobiles every other day. Yesterday Nokia launched its new Lumia Windows phone. And Samsung’s getting in on the act for its soon-to-launch Galaxy Note with a clever marketing mix of pop culture and celebrity endorsement.
There is often great creative work found coming from charity and social messaging. It may have to do with the fact that often the only measure of success is if it gets people talking. Also, it is often done for free, so there are fewer pressures put on creativity by clients asking to ‘improve’ ideas. And perhaps ad creatives believe in the product more than if they were flogging toilet cleaner. Whatever the reason, there is plenty of good stuff to be found.
This week on Ads@6, the exquisitely uncomfortable guys at Fresh Up keep on delivering, Intanza offer a rather compelling reason to get the flu jab, the BNZ indulge in some blatant 80s-style heartstring tugging and Continental give us every girl’s worst nightmare. Plus, more Rhys Darby!
This week on Ads@6, Chorus talks shop and takes to the countryside, Sam Neill shows off his acting talents for Kiwibank, Sugar’s new BNZ campaign heads to Kaikoura, Samsung shows off its 3D televisions (without actually being able to show off its 3D televisions) and we wonder if the ad for Sinopec is actually a front for some kind of cult.
Wednesday’s love-in for Samsung at Zambesi’s new Newmarket store, was indeed full of luvvies. StopPress felt right overdressed in a warm spring coat and woolly socks.
The affair was to welcome the arrival of Samsung’s Ultra Touch phone and help raise funds for Youthline, through the auction …
How do you launch a mobile phone to hip, affluent early adopters and show some corporate social responsibility as well? If you’re Samsung, you team up with iconic fashion label Zambesi, get a bunch of celebs to take photos on said phone, auction off the pics and donate the …
