Browsing: Samsung

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Samsung pushes the boundaries
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Following the unveiling of the Samsung Galaxy S8, the electronics company, and its marketing partners Leo Burnett and Turner Duckworth, have rolled out a series of beautiful short films.

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BMX star Sarah Walker muses on failure for Samsung
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Samsung has become well-versed in the narrative of failure over the last year, with its product malfunction costing billions. However, rather than veering away from the F-word, the brand is embracing it in a new Colenso BBDO campaign, featuring Kiwi BMX star Sarah Walker.

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Z Energy and its staff are all smiles, winning the March Ad Impact Award
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We often say a true friend is one who will point out potentially embarrassing situations, like clothing malfunctions, but what about a service station? Z Energy has taken out Colmar Brunton’s March Ad Impact Award for its ‘Small things mean more’ spot about the importance of service and customer experience, highlighting how the staff can make everything easier for customers.

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Virtual groupie
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Samsung takes fans onto the stage in a 360-video, shot during The Naked and Famous’s performance at Auckland City Limits last month.

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The incredible shrinking queue
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Having recently had himself 3D-printed as part of Spark’s promotional push for the release of the iPhone 6, Henry Oliver looks at whether the concept of queuing for readily available items might soon become a thing of the past.

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Samsung talks a ‘big game’
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We’re fans of brands that get creative in an effort to hijack the attention generated by major events they don’t actually sponsor, whether it’s the African airline that found a way to get Sepp Blatter to endorse it, Nike’s focus on other Londons during the Olympics or Calendar Girls flying a plane above Eden Park advertising its services as Martin Guptill smashed a six after a Mitchell Johnson no-ball in the Cricket World Cup. Steinlager is winning that battle at the moment with its ‘We Believe’ campaign managing to reference the upcoming Large Sporting Event without actually mentioning it. And Samsung is also embracing euphemisms for one of its promotions.

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Samsung and Vimeo create the art of connection
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Vimeo has long been lauded as the go-to platform for discerning filmmakers and serious creatives who want to share their work. Now, it’s teamed up with technology giant Samsung to produce a video series that explores the ideas and infinite meanings of connection and “examines the human relationship with technology”.

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Vodafone’s telco tear-jerker gets a fist bump after winning Colmar Brunton’s most impactful ad of 2014
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After a year of judging new brand ads in New Zealand, Colmar Brunton has announced that Vodafone and FCB’s festive ad ‘Dinner for two’ has taken out the award for 2014’s Most Impactful Ad, with Samsung’s G5 Days and Nestle Purina’s ‘Herding Cats’ also claiming big fist trophies for the most persuasive and most enjoyable awards respectively.

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Unboxing on
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For some strange reason, unboxing videos are quite popular and some of the channels are making millions. But Samsung played with the artform to launch its new phones, showing some much more exciting activities than normal.

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Attack of the spinning phones: how Samsung’s new models are being spruiked
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Yup, it’s that time of year again (already?), when FOMO-suffering tech lovers get all wound up about another new gadget. And this time it’s Samsung’s turn, with the Samsung Galaxy S6 and the Samsung Galaxy S6 Edge released in New Zealand over the weekend. Here’s how Samsung and the main telcos are ensuring the upgrades continue. PLUS: the environmental perils of obsolescence and the idea of modular phones.

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Samsung’s very special delivery
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Virtual reality is something Facebook bet big on with its acquisition of Oculus Rift for $2 billion. Google has also entered the fray with its very clever, low-cost solution Cardboard. And Samsung is also onboard with its Gear VR, which it’s showing off with a clip showing a dad experiencing the birth of his third child from afar and a bunch of Aussies diving with sharks in an unexpected location.

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Just swell
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Samsung put on a big show for the launch of its new phones early this week. But just a few days before that showoffery we heard a story from the BBC about the environmental problems of a throwaway culture, the mining of rare earth minerals—and the mining of old phones—and the unwillingness of manufacturers to give plans to those who want to try and repair their broken products. So, rather than leaving a number of old phones festering in the bottom drawer, we decided to collect a few and hand them over to Starship. And this is what we found bursting out of an old Galaxy Note 2.

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Samsung talks itself up, rather than talking Apple down, with Galaxy S6 launch
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People who like new things were treated to the live-streamed unpacking of Samsung’s Galaxy S6 and S6 Edge this week at the Mobile World Congress in Barcelona. And, instead of referencing its main competition Apple with its long-running ‘the next best thing is already here’ campaign, it’s changed its tune slightly, backed its more stylish metal and glass-laden phones and gone with the line ‘next is now’ for its early promotional clips.

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Samsung once again shows its tech in the wild, raises awareness of Jimi Hunt’s Live More Awesome charity
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Author, creative and eccentric innovator Jimi Hunt founded depression charity Live More Awesome to try to give other sufferers of depression the help he didn’t feel he had received. And while he says it has been hard to find large brands willing to be linked to the charity, that’s starting to change, with Spark Foundation and the ZM radio network recently coming on board as sponsors and Samsung releasing a clip via Augusto showing Hunt putting its Galaxy Note 4 to good use. PLUS: get your tickets to the next edition of the World’s Biggest Waterslide.

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Maintaining eye contact
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Samsung has released an app called ‘Look At Me’ which aims to help children with autism maintain better eye contact with their parents and peers.

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Magical screens
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In the world of smartphones, bigger is increasingly better. Samsung got in early with its Note range and got a fair amount of criticism for it. But, much to Samsung’s delight, Apple has recently followed suit with its iPhone 6 Plus. Both those phones pale into insignificance when compared to the Nabi Big Tab, however, which employed the services of a magician to show off its wares. PLUS: How big touch screens are being used in retail and marketing and what screens might look like in the future.

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