Samsung has launched its new Galaxy S9 and S9+ by testing out the camera in a live video stunt via Colenso BBDO and Flying Fish.
Ipsos has released the results of its ‘Most Influential Brands in New Zealand’ study and technology brands lead the pack, with Google, Facebook and Microsoft taking the top three spots respectively, alongside four local brands.
When Emily Isle first joined FCB New Zealand back in the mid-2000s, she was the only digital media professional there. Almost a decade after leaving for New York, she returns to the country as its new general manager of digital marketing, finding herself in a whole new digital environment.
Samsung has become well-versed in the narrative of failure over the last year, with its product malfunction costing billions. However, rather than veering away from the F-word, the brand is embracing it in a new Colenso BBDO campaign, featuring Kiwi BMX star Sarah Walker.
Samsung has launched the second iteration of its local campaign via Colenso BBDO following the ‘Now you can’ initiative. The ad focuses on the light capabilities of the Galaxy S7 and Edge camera, using young, lively people enjoying their nighttime experiences in a variety of ways to get the message across.
New Zealand Trade and Enterprise and Samsung are taking international buyers of New Zealand wine back to the beginning with a virtual reality wine tour, showing off the country’s landscapes and what they have to offer the food and drink industry around the world.
We often say a true friend is one who will point out potentially embarrassing situations, like clothing malfunctions, but what about a service station? Z Energy has taken out Colmar Brunton’s March Ad Impact Award for its ‘Small things mean more’ spot about the importance of service and customer experience, highlighting how the staff can make everything easier for customers.
The new Samsung S7 is set to be a success if the Samsung advertising is anything to go by, with ‘The next galaxy’ ad taking out the February Colmar Brunton Ad Impact award.
Samsung has released its Samsung Galaxy Note5 and teamed up with designer menswear brand Working Style to promote the product in New Zealand, creating an analogy between the streamlined design of the device and the fine workmanship of a tailored suit via a TVC by Augusto.
Rugby rash is spreading quickly among the marketing community, with tournament sponsors, team sponsors and filthy ambushers all riding that World Cup train like Tom Cruise in an action movie. We’ve already seen plenty of local activity and here are a few from the host countries.
We’re fans of brands that get creative in an effort to hijack the attention generated by major events they don’t actually sponsor, whether it’s the African airline that found a way to get Sepp Blatter to endorse it, Nike’s focus on other Londons during the Olympics or Calendar Girls flying a plane above Eden Park advertising its services as Martin Guptill smashed a six after a Mitchell Johnson no-ball in the Cricket World Cup. Steinlager is winning that battle at the moment with its ‘We Believe’ campaign managing to reference the upcoming Large Sporting Event without actually mentioning it. And Samsung is also embracing euphemisms for one of its promotions.
Vimeo has long been lauded as the go-to platform for discerning filmmakers and serious creatives who want to share their work. Now, it’s teamed up with technology giant Samsung to produce a video series that explores the ideas and infinite meanings of connection and “examines the human relationship with technology”.
After a year of judging new brand ads in New Zealand, Colmar Brunton has announced that Vodafone and FCB’s festive ad ‘Dinner for two’ has taken out the award for 2014’s Most Impactful Ad, with Samsung’s G5 Days and Nestle Purina’s ‘Herding Cats’ also claiming big fist trophies for the most persuasive and most enjoyable awards respectively.
Yup, it’s that time of year again (already?), when FOMO-suffering tech lovers get all wound up about another new gadget. And this time it’s Samsung’s turn, with the Samsung Galaxy S6 and the Samsung Galaxy S6 Edge released in New Zealand over the weekend. Here’s how Samsung and the main telcos are ensuring the upgrades continue. PLUS: the environmental perils of obsolescence and the idea of modular phones.
Virtual reality is something Facebook bet big on with its acquisition of Oculus Rift for $2 billion. Google has also entered the fray with its very clever, low-cost solution Cardboard. And Samsung is also onboard with its Gear VR, which it’s showing off with a clip showing a dad experiencing the birth of his third child from afar and a bunch of Aussies diving with sharks in an unexpected location.
Samsung put on a big show for the launch of its new phones early this week. But just a few days before that showoffery we heard a story from the BBC about the environmental problems of a throwaway culture, the mining of rare earth minerals—and the mining of old phones—and the unwillingness of manufacturers to give plans to those who want to try and repair their broken products. So, rather than leaving a number of old phones festering in the bottom drawer, we decided to collect a few and hand them over to Starship. And this is what we found bursting out of an old Galaxy Note 2.
People who like new things were treated to the live-streamed unpacking of Samsung’s Galaxy S6 and S6 Edge this week at the Mobile World Congress in Barcelona. And, instead of referencing its main competition Apple with its long-running ‘the next best thing is already here’ campaign, it’s changed its tune slightly, backed its more stylish metal and glass-laden phones and gone with the line ‘next is now’ for its early promotional clips.
Author, creative and eccentric innovator Jimi Hunt founded depression charity Live More Awesome to try to give other sufferers of depression the help he didn’t feel he had received. And while he says it has been hard to find large brands willing to be linked to the charity, that’s starting to change, with Spark Foundation and the ZM radio network recently coming on board as sponsors and Samsung releasing a clip via Augusto showing Hunt putting its Galaxy Note 4 to good use. PLUS: get your tickets to the next edition of the World’s Biggest Waterslide.
In the world of smartphones, bigger is increasingly better. Samsung got in early with its Note range and got a fair amount of criticism for it. But, much to Samsung’s delight, Apple has recently followed suit with its iPhone 6 Plus. Both those phones pale into insignificance when compared to the Nabi Big Tab, however, which employed the services of a magician to show off its wares. PLUS: How big touch screens are being used in retail and marketing and what screens might look like in the future.