articles tagged 'Samsung'

Samsung hands consolidated account to FCB

  • Advertising
  • April 6, 2018
  • StopPress Team
Samsung hands consolidated account to FCB

StopPress understands FCB has won the Samsung account in a six-way pitch, ousting the incumbent Colenso BBDO.

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Ads of the Week: 20 March

  • TVC of the Week
  • March 20, 2018
  • StopPress Team
Ads of the Week: 20 March

2degrees, Samsung, Holden and Scapegrace show us how it's done.

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Samsung goes bold, and slow, to promote new smartphone-UPDATED

  • Advertising
  • March 20, 2018
  • StopPress Team
Samsung goes bold, and slow, to promote new smartphone-UPDATED

Samsung has launched its new Galaxy S9 and S9+ by testing out the camera in a live video stunt via ​Colenso BBDO and Flying Fish.

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Samsung rewrites what you can’t do

  • PopPress
  • February 16, 2018
  • StopPress Team
Samsung rewrites what you can’t do

Samsung’s new 'Human Nature' campaign pulls on the motivation strings, sharing the philosophy that ‘we are born to do what can’t be done’.

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Samsung Galaxy A8 celebrates flaws and beauty

  • PopPress
  • January 18, 2018
  • StopPress Team
Samsung Galaxy A8 celebrates flaws and beauty

With the tagline ‘It lets you be you’ the ad taps into Generation Z's acceptance of individuality, flaws and personality.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Google, Facebook, Microsoft: Ipsos names the most influential brands in New Zealand

  • Brand
  • July 19, 2017
  • StopPress Team
Google, Facebook, Microsoft: Ipsos names the most influential brands in New Zealand

Ipsos has released the results of its 'Most Influential Brands in New Zealand' study and technology brands lead the pack, with Google, Facebook and Microsoft taking the top three spots respectively, alongside four local brands.

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Samsung pushes the boundaries

  • PopPress
  • April 18, 2017
  • StopPress Team
Samsung pushes the boundaries

Following the unveiling of the Samsung Galaxy S8, the electronics company and its marketing partners Leo Burnett and Turner Duckworth have rolled out a series of beautiful short films.

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Full circle: Emily Isle returns to FCB to take up general manager of digital media role

  • Marketing
  • February 21, 2017
  • Jihee Junn
Full circle: Emily Isle returns to FCB to take up general manager of digital media role

When Emily Isle first joined FCB New Zealand back in the mid-2000s, she was the only digital media professional there. Almost a decade after leaving for New York, she returns to the country as its new general manager of digital marketing, finding herself in a whole new digital environment.

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BMX star Sarah Walker muses on failure for Samsung

  • Advertising
  • January 31, 2017
  • StopPress Team
BMX star Sarah Walker muses on failure for Samsung

Samsung has become well-versed in the narrative of failure over the last year, with its product malfunction costing billions. However, rather than veering away from the F-word, the brand is embracing it in a new Colenso BBDO campaign featuring Kiwi BMX star Sarah Walker.

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Kill the lights: Samsung uses nightlife to show off the possibilities of its latest smartphone models

  • Advertising
  • July 13, 2016
  • StopPress Team
Kill the lights: Samsung uses nightlife to show off the possibilities of its latest smartphone models

Samsung has launched the second iteration of its local campaign via Colenso BBDO, following the ‘Now you can’ initiative. The ad focuses on the light capabilities of the Galaxy S7 and Edge camera, using young, lively people enjoying their nighttime experiences in a variety of ways to get the message across.

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NZTE makes a play for the Asian dollar via virtual reality wine tours—UPDATED

  • Didge
  • May 2, 2016
  • StopPress Team
NZTE makes a play for the Asian dollar via virtual reality wine tours—UPDATED

New Zealand Trade and Enterprise and Samsung are taking international buyers of New Zealand wine back to the beginning with a virtual reality wine tour, showing off the country's landscapes and what they have to offer the food and drink industry around the world.

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Samsung feels the love

  • PopPress
  • April 26, 2016
Samsung feels the love

A fridge isn’t the typical setting for a romantic tale, but Samsung makes it the perfect love nest in a delightful animated short film.

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Z Energy and its staff are all smiles, winning the March Ad Impact Award

  • Advertising
  • April 26, 2016
  • StopPress Team
Z Energy and its staff are all smiles, winning the March Ad Impact Award

We often say a true friend is one who will point out potentially embarrassing situations, like clothing malfunctions, but what about a service station? Z Energy has taken out Colmar Brunton's March Ad Impact Award for its ‘Small things mean more’ spot about the importance of service and customer experience, highlighting how the staff can make everything easier for customers.

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Virtual groupie

  • PopPress
  • April 8, 2016
  • StopPress Team
Virtual groupie

Samsung takes fans onto the stage in a 360-video, shot during The Naked and Famous’s performance at Auckland City Limits last month.

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Samsung takes a trip down memory lane to pick up the February Ad Impact award

  • Advertising
  • March 18, 2016
  • StopPress Team
Samsung takes a trip down memory lane to pick up the February Ad Impact award

The new Samsung S7 is set to be a success if the Samsung advertising is anything to go by, with ‘The next galaxy’ ad taking out the February Colmar Brunton Ad Impact award.

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