Marketing, sales and IT are increasingly occupying the same space. So Dynamo6 founder and managing director Igor Matich asks whether one of these is set to roll off the edge.
Marketing, advertising & media intelligence
MediaWorks has been on a bit of a hiring mission, adding several new staff to its agency and national direct teams as well as promoting other staff.
At the moment, it is near impossible to escape the rugby madness that has hypnotised the nation. Many of our beloved products from the supermarket have turned black, one of which being Anchor’s milk bottles, which turned the shade in support of the All Blacks. Dow Design provided us some insights on what makes good product design, and what sells.
Yesterday’s announcement from MediaWorks came with confirmation of two executive job cuts as chief executive of television Paul Maher and chief executive of interactive Siobhan McKenna were listed as casualties of the reshuffle. MediaWorks chief executive Mark Weldon told StopPress that these would be the extent of the job cuts for now.
When StopPress recently asked players in the ondemand and subscription video on-demand (SVOD) market to share streaming stats on their top ten most popular shows, TVNZ was the only one that shared official numbers. And the reason for this is largely down to how successful the platform has been over the course of the last year. With an average of over five million streams per month, TVNZ has a great base to build on, and the broadcaster's head of sales and marketing Jeremy O'Brien believes the service will offer more to both advertisers and viewers in 2015.
About a week after APN opened the door to cross-channel collaboration across its media properties, MediaWorks announced the conflation of its radio and TV direct sales teams.The unified team will be led by Paul Hancox, who has been appointed to the newly created position of commercial director of MediaWorks Radio and TV. Hancox will also work closely with The Radio Bureau and their agency team, ensuring the Radio agency business is well aligned with its TV and interactive counterparts, led by Nicole Jones and Graeme Underwood, respectively. And while initial speculation suggested that this move came as a knee-jerk reaction to the moves made at APN, the MediaWorks TV director of sales and marketing Liz Fraser countered such claims.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Jordan Belfort is, as The Independent wrote, "among the most infamous crooked businessmen in recent history". And, as Martin Scorcese's movie The Wolf of Wall St showed, he was also one of the most debauched. But after serving time following his 2004 conviction for defrauding clients out of more than $200 million, he claims to have seen the error of his ways and has reinvented himself as a motivational speaker specialising in sales techniques. Jenene Crossan dances with the Wolf.
This year, here’s what we’re going to do. When our clients say, “What’s the future of media, anyway?” we will bedazzle them. Show them new, more powerful ways to link magazines with digital media and other outlets. New ways to use social media and websites, with competitions, special events, display advertising, viral campaigns, sponsorships, customer incentives and a bunch of other stuff that’s so new and so amazing, we’re not even going to tell you about it yet.
Key marketing professionals are set to receive a boost to their own bottom lines in 2013, according to the latest global salary survey from specialist recruitment consultancy Robert Walters.
TVNZ's new chief executive Kevin Kenrick has had his feet under the desk for a few months now and Jeremy O’Brien took over from MediaWorks-bound Paul Maher as its new head of sales back in May. And now it's announced five new senior appointments, four of them coming from within, that "herald a new era for the company and recognise the changing needs of consumers and customers in the modern media landscape".
Black Friday and Cyber Monday are big days for retailers in the States—and, judging by some of the figures this year, the discounts offered up by all and sundry certainly got consumers to prise open their wallets. In times of economic stagnancy, the level of consumption is often used as a barometer for recovery. But, as this fairly brave print ad for Patagonia that ran in the New York Times shows, maybe less consumption is a good thing. Or perhaps it's just a bit of cheeky reverse psychology in action.
The Auckland Chamber of Commerce has just released its 2010 salary survey and, given the economic events of the last few years, it's not a huge surprise to find that Auckland business is still "running on lean" and—block your ears children—sales and marketing salaries have dropped. So check out the rates so you know whether you should cackle maniacally with Scrooge McDuck-esque glee as you roll about on your bed with wads of cash, or go crying to the boss about not getting paid enough.
In this installment of Michael Carney's Marketing Week: Trade Me gets with the daily deals programme iAds steam ahead in the US The BBC begins what might be a new paradigm for paid content online Social media reaches the tipping point RIP, Independent What will this year's most popular sales and lead generation strategies be? Get your names in the hat for the third Social Media Marketing eCourse. And there's even a new option available for the 'time-poor'.
It's DB's 80th anniversary this year. So what better way to celebrate than to add a host of new staff to the roster and welcome back a former employee from secondment.
TVNZ has recently launched its new business marketing/sales website tvnzplanit.co.nz to help agency folk (and advertisers, if they're that way inclined) access TV and online sales opportunities.