Browsing: safety video
Air New Zealand has released its latest inflight safety video via True. This time it’s Hollywood-inspired, featuring Rhys Darby and comedic actor Anna Faris who help demonstrate safety procedures in different movie genre settings.
Air New Zealand lodged itself firmly into the glow of the upcoming Rugby World Cup by launching a new safety video featuring the All Blacks depicted in a Men in Black setting. The five-minute clip shows chief protagonist Richie McCaw and his sidekick Dan Carter walking into the Men in Black building for a meeting with Agent Zed (played by actor Rip Torn), who instructs them to keep Air New Zealand passengers safe. What ensues is a safety rap performed by Stan Walker with some reasonably impressive supporting vocals by Israel Dagg.
The three-year epic journey of collaboration that Air New Zealand and The Hobbit series have undertaken is finally being concluded with a blockbuster of a safety video filmed by Taika Waititi that features cameos from Elijah Wood (Frodo Baggins), Dean O’Gorman (Fili the Dwarf), Sylvester McCoy (Radagast) and Sir Peter Jackson. PLUS: how the campaign has impacted visitor arrivals.
Hobbit mania has thankfully subsided (although some embers sparked yesterday after the release of a few interesting emails). And Air New Zealand is back with another new safety video, this time featuring intrepid explorer/eater/showman Bear Grylls, who traipses around the Fiordland wilderness and helps to promote the airline’s $3 million commercial partnership with the Department of Conservation.
There’s danger in being good at something: you create expectations. Air New Zealand has created some pretty high expectations for its inflight safety videos after releasing a few stunners and most seemed to think they weren’t met with the last animated effort. But it’s trying again and, in line with Tourism New Zealand’s new 100% Pure Middle Earth slogan, it’s a tribute to The Hobbit movies.
Just as Braniff airways shook up the fairly dull US airline sector in the ’60s by painting its planes bright colours and putting its hostesses in bright uniforms, Air New Zealand changed the way everyone looked at inflight safety videos by making them entertaining and, with its previous agency .99, it basically created a whole new—and quite powerful—media channel. So far we’ve seen painted bodies, All Blacks, lycra-clad, OTT aerobics instructors and puerile puppets. And for the first time the airline has decided to take an animated approach, with a new ’hand-drawn’ safety video featuring the voice talent of Kiwi-born actress Melanie Lynskey and Modern Family’s Ed O’Neill, as well as a range of “cameo appearances”.
Given the fact that well over six million humans watched Air New Zealand’s ‘The Bare Essentials of Safety’ video on YouTube, it was always going to be a tough act to follow. But the new safety video, which launched today on its branded YouTube channel and aims to show how crazy the airline is about rugby in the lead-up to next year’s Rugby World Cup, certainly doesn’t seem to be suffering from second album syndrome.