Lorde’s letter of thanks to fans in the lead up to last month’s Grammy Awards and her Auckland Laneway makeup gig was the judge’s pick for January’s News Works Ad of the Month. And they reckon it wouldn’t have worked in any other medium except the venerable newspaper.
Browsing: Saatchi and Saatchi
It’s often said people browsing the web have little appetite for long videos, but Tui’s proved that wrong with its viral beer prank. The beer plumber stunt created by Saatchi and Saatchi, featuring a builder and his tradie mates launched on 17 September. The 90 second version has had about 2.65 million views while the seven minute version has had more than 3.5 million.
The Phantom Billstickers Poems on Posters initiative has seen posters of Kiwi poetry pasted up all over the world; in London, Glasgow, Paris, Austria, Australia and the United States. It’s the brainchild of Jim Wilson, who started the project in 2009. His aim is to use posters to share the heart of the Kiwi poet with people outside of New Zealand, and to that effect, eight Kiwi poets are flying to New York next week for a live poetry performance at Saatchi & Saatchi on 28 February. To help spread the word about the event, Phantom have put Janet Frame’s poetry poster, The End, up in bright lights on a billboard in Times Square.