Browsing: Russell Browne

Movings/shakings
Movings/Shakings: 6 November
By

Russell Browne heads to Brazil, Angela Spain gets some Asia-Pacific props, Veitch subs in for Deaks, Brent Smart moves up the Saatchi chain, 3rd Eye adds twins, Otago University students impress at Australian Planning Idol and Kenexa names New Zealand’s top workplaces.

News
The rise of cider: Rekorderlig’s classy Swedish pop-up aims to shift Kiwi perceptions around fermented fruit
By

Rekorderlig Cider has brought a piece of Scandinavia to Auckland’s Shortland St with the arrival of a Swedish-themed bar and restaurant that will be open to the public for just ten days. All up, around $400,000 was spent on constructing and promoting the tree filled, wood-panelled Winter Garden. And when you look at the growth of cider in New Zealand and around the world, that seems like a pretty good investment.

News
Pro-beer campaign gives wine a dose of print-based grief—UPDATED
By

Whenever a slightly controversial/deliberately antagonistic campaign is released, many would argue that the campaign gets a tick when those who are bound to be outraged by it come out and show their outrage. Almost without fail, St Matthew in the City’s ‘progressive’ billboards roil the religious types. And DB Export Dry’s ‘Great Wine Depression’ TV ad, a light-hearted parody of the beginnings of New Zealand wine snobbery that was made by Colenso BBDO and The Sweet Shop, also appeared to have its desired effect when a couple of wine lovers took the wine-bashing to heart. Well, now they’ve got a few new print ads to get up in arms about as well. 

News
DB Export Dry goes back in time to snuff out wine
By

The ’80s were a wonderous time. Big hair, big lunches, big phones. But back in 1987, wine was in and beer was out, so it was also a time of pain and suffering for many bemulleted, beer-loving Kiwi males. And the latest historical campaign celebrating DB Export Dry’s 25th anniversary aims to bring the brown stuff back into fashion by poking fun at wine. 

News
And the future of marketing is…
By

The Marketing Association’s 2011 “Marketing Today” Conference held at The Langham Auckland began with an apt quote from William Gibson. “The future is already here. It’s just not evenly distributed yet.” And, as well as an update on all on traditional the marketing concepts like market research, direct marketing, brand management, the conference also provided fresh insight into ‘new-age’ marketing concepts like closer integration of marketing with IT, gamification and social media marketing.

News
War of fruity words waged as internal cider conflict rips Monteith’s apart
By

It’s not unusual to see companies extolling the virtues of their own products and criticising the products of their rivals. But it’s much more unusual to see a battle raging between two products from the same company. Well, that’s exactly what’s happening with Monteith’s new campaign for its crushed pear cider. And it kicked off in fine, confusing and rather unique style with a fake protest at the DB Breweries Waitemata site.