NZME is combining its rural media channels to create The Country, a cross-platform brand with better access for audiences. However, with its goal of reaching a wider audience, concerns have been raised that the new offering will lose touch with farmers.
NZME converges its rural media to grow its audience, poises to launch The Country—UPDATED
The Rural sets out to give city slickers a hand out on the farm
City slickers who have given up on the big smoke but can’t tell the difference between a cow and a fence post have a new site to look to for advice on rural living.