Browsing: rural

News
Fonterra rebrands RD1 to Farm Source, unveils new farmer-centric strategy
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Fonterra has taken a page out of the mainstream retailer’s playbook by establishing a rewards initiative that gives its members access to a range of perks to those in the co-operative. The introduction of the loyalty programme is part of a series of changes, which also includes plans to rebrand all 67 of Fonterra’s RD1 stores to NZ Farm Source hubs (there are also plans to introduce four new stores), launch new digital technology, introduce on-site support and initiate a range of financial options exclusive to members.

News
Agencies’ rural research blasts a few stereotypes out of the water
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The image of the staid, forelock-tugging old-school soul of the land who only reads things on paper and drinks beer in front of the races still has a degree of truth to it. But things are changing quickly and King St and Tracta are hoping the results of two research projects might help clear up a few misperceptions about the rural market, both in terms of media usage and the role of women.

News
Lay of the land: Nielsen’s rural survey shines a light on farmers’ media habits
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The primary sector has played a massive role in propping up the New Zealand economy during this recessionary period and while farmers might not be tucking quite as much cash under their mattresses as they have been in recent years, they’re still very lucrative targets, as evidenced by the massive number of companies greasing up to them at Fieldays. And now Nielsen has released results of its inaugural Nielsen Rural Survey to show how they can best be reached.