The outdoor industry is in the middle of a golden run in New Zealand, with 11 consecutive quarters of growth and a compound annual growth rate of ten percent since Jan 2013 making it second only to online as the fastest growing media channel. Digital screens are driving most of that growth. And things are changing rapidly as all the big players invest heavily to try and get a piece of the pie, so here’s a rundown on what they’re all up to.
Marketing, advertising & media intelligence
iSite Media has invested heavily in its own measurement and planning tools over the past few years, with its efforts to provide better targeting and planning tools for buses in 2013 earning it a host of awards and some new customers. And now it's applying a similar model to billboards.
It seems that unconventionality extends beyond the title of iSite Media's head of freshness Rupert Fenton. To celebrate the company's update of its 'Highly Targeted Outdoor' offering, Fenton took the bizarre step of undergoing a Botox treatment in a quirky move that coincides with the announcement that the company has recently added the latest census data to its award-winning tool.
iSite recently launched its new highly targeted outdoor media planning service. And in an effort to show it off to media agencies and marketing professionals, its new agency The Business took a very literal approach to the concept of shooting an ad.
An Achilles' Heel of the outdoor industry is its perceived lack of measureability and targeting. But iSite Media has taken a big step to remedying that, with the launch of a suite of products that claim to deliver highly targeted outdoor media solutions and offer media agencies better campaign planning tools. Plus: Andrew Renholds gets his spy on.