News
Ben Smith goes back to school for Voltaren
All Black Ben Smith goes back to school in a new campaign for Voltaren, to share his knowledge with King’s High School rugby players.
Browsing: Rugby
News
Rugby, racing and beer: Moa gets behind New Zealand’s sailing and rugby stars
June is set to be a big month for New Zealand sports stars and fans with the Americas Cup and the Lions Tour, and joining in the festivities with a song is Moa Brewing Co, which has launched an epic campaign that shows its support and encourages others to do the same.
News
Rugby stars get real about mental illness
Last night, Jono Pryor made headlines for breaking down during Jono and Ben when talking about the death of a friend and mental illness. His words have since been praised by the audience, but he’s not the only one making mental illness the topic of a nation-wide conversation as New Zealand’s rugby stars have also spoken up.
Opinion
Why the rear view mirror is like a crystal ball for marketers predicting the future
TRA head of strategy Colleen Ryan is takes a look at 111 years of rugby and the recent All Blacks loss’ to Ireland to see how marketers can better predict the future behaviour of customers.
News
The Big Game: Cadbury, Beats by Dre, Barkers and Jono and Ben
Another day, another step towards assured glory for the All Blacks, and another few attempts to squeeze some more blood out of the rugby stone. And this week’s winner of The Big Game, a prestigious award dished out by StopPress to the best example of desperate euphemism usage from non-sponsors hoping to ride the attention train, goes to Cadbury for its classy Photoshopping. PLUS: rugby fever from Beats by Dre and Barkers.
News
The Compendium: 7 November
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.