articles tagged 'rugby'

AIG showcases the All Blacks machine, goes behind-the-scenes for big global sponsorship push

  • Sponsorship
  • August 28, 2013
  • Ben Fahy
AIG showcases the All Blacks machine, goes behind-the-scenes for big global sponsorship push

When AIG announced its five-and-a-half year sponsorship deal with the NZRU and plonked its logo in the middle of the esteemed black jersey, some naysayers decried the game's descent into commercialism, while those involved in the deal celebrated the massive boost it would give the game in this country. As is almost always the case, no-one really seems to care anymore. The logo is just ... there. And now that the dust has settled on the unveiling of the jersey, AIG has launched its first major rugby-related campaign, 'It's Our Job'.

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Two teams, one cup

  • PopPress
  • August 13, 2013
  • StopPress Team
Two teams, one cup

Australians are renowned for their dignity, manners and good grace. So it's no surprise to see a bunch of ex-Wallabies erecting a billboard that offers the All Blacks a warm welcome to Australia for the Bledisloe Cup.

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AIG packs down with the NZRU

  • Marketing
  • October 12, 2012
  • StopPress Team
AIG packs down with the NZRU

In what could be seen as either a blow for rugby purists lamenting the sport's descent into commercialism or a massive boost for the New Zealand Rugby Union—and the game as a whole—global insurance company American International Group has signed a five and a half year sponsorship agreement that will see its logo take pride of place in the middle of the All Black jersey.

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NZRU keeps five of its sponsors on-side, but big global partners still proving elusive

  • Marketing
  • May 29, 2012
  • StopPress Team
NZRU keeps five of its sponsors on-side, but big global partners still proving elusive

The NZRU will no doubt be hoping the All Blacks' Rugby World Cup win might put a bit more lead in its commercial pencil to help get through a fairly difficult time for the national sport. And it's managed to retain five of the team's major sponsors, with Coca-Cola, Unilever, Sanitarium, Barkers and Bvlgari re-signing as All Blacks sponsors for undisclosed sums.

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Battle of the rugby chatter

  • Digital
  • October 13, 2011
  • StopPress Team
Battle of the rugby chatter

Dr Obvious has diagnosed the RWC as being a pretty hot social media topic (recently released stats show there have been more than 1,931,215 tweets about the #RWC2011 over the past five weeks when you include all teams, hashtags and @rugbyworldcup). And, as this infographic shows, the All Blacks are winning the conversation wars ahead of Sunday's trans-Tasman semi-final stoush. 

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

All-consuming RWC beast devours all in its path

  • Marketing
  • September 8, 2011
  • Ben Fahy
All-consuming RWC beast devours all in its path

Brad Novak via Cleverbastards.co.nz With the nation currently in the grip of a violent strain of rugby fever (symptoms include very low workplace productivity, constant gridlock in Auckland, increasing popularity for psychic animals, ads between the haka, Google doodles and a penchant for infographics), it's fairly difficult to think about anything else today.

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Vogel's joins the rolling marketing maul

  • Advertising
  • August 29, 2011
  • StopPress Team
Vogel's joins the rolling marketing maul

Rugby is infused into a vast array of marketing campaigns at the moment and there have already been a few savvy and seemingly legal attempts by non-sponsors to skirt the rules and cash in on the Big Rugby Event. Unashamedly patriotic bread brand Vogel's and its agency Publicis Mojo are the latest to join that cheeky anti-establishment club with another simple but very effective outdoor campaign that welcomes the tournament and offers some support to the boys.

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Forget about Buck's testicles, let's embrace the new rugby bling

  • Brand
  • August 3, 2011
  • Courtney Lambert
Forget about Buck's testicles, let's embrace the new rugby bling

In case you hadn't noticed, it’s 2011. 1987 was a while ago now. And while it must have been a very exciting time for Kiwis of yesteryear to win a Rugby World Cup, do we really have to point every element of tournament communication and design back to the glory days?

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Lawyers to marketers: "Know thine Rugby World Cup enemy"

  • Marketing
  • July 8, 2010
  • Ben Cain and Ian Finch
Lawyers to marketers: "Know thine Rugby World Cup enemy"

With the Rugby World Cup only 18 months away, many businesses are thinking about how they can leverage off this event. And the prudent answer is ‘very carefully’, bearing in mind the provisions of the Major Events Management Act 2007 (MEMA).

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Rugby mag sports multiple strip

  • Media
  • February 12, 2010
  • Vincent Heeringa
Rugby mag sports multiple strip

For north of Bombays For subscribers Winning team 2010 New Zealand Rugby World was one of the few magazines to defy the overall downward trend in circulation, growing 20 percent for the year ending December 2009.

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Rugby: a ball

  • Media
  • November 20, 2009
  • Ben Fahy
Rugby: a ball

StopPress has decided to take the sage advice of Duncan Stuart and just chillax. Friday afternoon is no time for heated debates about the pros and cons of advertorial. But it's the perfect time to bring your attention to some of the best thinkers in New Zealand rugby.

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