Browsing: rugby

News
Flying Fish brings out the Haka to lure British audiences
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From a boppy spot about Kiwi cliches to a somewhat awkward tour around Auckland’s best ‘training grounds’, there’s been no shortage of ads promoting the much anticipated Lions Tour. Many of the ads have focused on highlighting New Zealand’s scenery and culture, and Flying Fish has continued the tradition with a spot for Sky Sports UK.

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BNZ lets fans claim a piece of the Crusaders’ home turf—UPDATED
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With sports teams, we often speak in the possessive, referring to “our team”, “our win” or “our home turf” even though none of those things actually belong to us. Well, BNZ is looking to give the endless stream of possessive phrases some more meaning with a new campaign that allows New Zealanders to claim a piece of the Crusaders’ turf for themselves.

News
Upper class code
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Sick of tossing around that crusty old Gilbert? Feel like you deserve the best in life? Want to celebrate an All Blacks victory with that special something? Then you need some Chanel rugby balls.

News
Pak’nSave: ‘Big Game’ hunters
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In this week’s instalment of ‘The Big Game’, a prestigious award dished out to the best example of euphemism usage from non-sponsors hoping to ride the attention train during the Rugby World Cup, the award goes to Pak’nSave for its punny egg-based Facebook post.

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As New Zealand interests evolve, have we reached peak rugby?—UPDATED
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Judging by the numerous rugby-related office discussions and the blanket media coverage—from the above board chat on outlets like Radio New Zealand to the below board banter inside a giant scrotum as part of the Alternative Commentary Collective’s Champagne Rugby, you could be forgiven for thinking the nation has a collective ‘code boner’ over the Rugby World Cup at present. But is rugby losing its lustre in New Zealand? And is there a limit to the All Black appropriation?

News
Try, try and try again: what analysis of the All Blacks’ chances at the RWC can teach businesses about big data
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Dr. Paul Bracewell, founding partner and chief data scientist at Dot Loves Data, says the statistics being thrown around in the media about the 2015 Rugby World Cup are typical of many applications of analytics in the business world: there are few actionable insights being provided. So he crunched the numbers and showed that the simplest solution is often the best.

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