FCB has announced that Blair Alexander will take over the reins as media managing director.
Browsing: Rufus Chuter
Following on from last week’s news of his departure from Saatchi & Saatchi, Murray Streets has now been confirmed as the general manager for business innovation and strategy at FCB. This appointment comes as part of the launch of what FCB is calling “a fully integrated strategy unit”. We chat to head of media and strategy Rufus Chuter about what these changes mean for the agency. PLUS: a look at some of the other staff changes at the agency.
The radio survey period is usually typified by a pair of contrasting situations. On the one side, you have the silence of radio executives who are precluded from saying anything about the survey lest their comments interfere with the accuracy of the results. And on the other side, you have have a flood of loud, in-your-face promotions with the sole purpose of pushing listeners in the direction of MediaWorks and NZME. But does this approach even work? And is radio promo season set to become a thing of the past?
At the first two first editions of the revamped Beacon Awards, there wasn’t much open space available on the FCB Media table on account of the sheer number of gongs the agency had collected over the course of the respective nights. At this year’s edition of the flashy awards evening that again seemed more akin to boxing event, the agency picked up a total of 13 awards, which is believed to be the highest number in the history of the event. Coinciding with this strong run of form is the tenure of FCB Media’s head of strategy Rufus Chuter, who joined FCB from London’s MEC in May 2012. And StopPress recently chatted to him about industry.
As media agencies strive to reinvent themselves, FCB Media’s Rufus Chuter says they need to remember the unspoken power of brand behaviour—and their role in brand building.
FCB has been running like a dream in recent years, and so has its media arm FCB Media, with four best in shows in the past five years at the Media Awards/The Beacons, a few big clients added to its roster and its integrated offering proving to be a major point of difference. But the world has changed and FCB Media has recently changed its structure to better suit it, with the skills of the digital department now being distributed more broadly across the agency. Managing director Derek Lindsay talks about its philosophy, adding value to clients’ businesses and addressing some of the perception problems media agencies currently face.