Browsing: Rubber Neck

Tip Top and Colenso deliver a dose of the feelgoods with launch of new brand platform

There are a few things you can expect from a New Zealand summer: torrential rain, sunburnt tops of the feet and sausage and booze-related weight gain. You can also expect a campaign from Tip Top, but this year’s effort is a bit different—and more logistically challenging—than normal, because it’s launched a big new brand platform and is “on a mission to make New Zealand Feel Tip Top this summer, one ice cream at a time”.