Westpac and Colenso have been working on the Impulse Saver iPhone app for a while now and after successfully battling through the numerous technical and security issues, launched it around the same time as the earthquake with a few full page ads in the Sunday papers. Not surprisingly, the campaign was temporarily put on ice, but the cutesy banking gimmick/impressive technological innovation that, as the name implies, allows users to add some dosh to their savings account at the push a button, has gone live once again.
Browsing: Rory Sutherland
Rory Sutherland, vice chairman of Ogilvy Group, takes to the stage at the TED conference to opine on the benefits of intangible value, placebos and how tinkering with perception can be better than trying to fix reality. An erudite and rather comical talk from the quintessential adman about the psychology of marketing. And his conclusion has interesting consequences for how we look at life. Highlight of the speech: his idea to solve the world’s environmental problems by making all convicted paedophiles drive Porsche Cayennes.