Browsing: Ron Sneddon

‘Sage advice with a modern lens’: Sneddon launches indie media agency Super, GoPro experiment gives insight into modern media consumption

After 11 years with Mr Smith, Ron Sneddon has cut the ribbon on his own independent media agency, Super, which has a heavy focus on digital media and branded content. And, after a small experiment involving GoPro cameras and a few Kiwi families showed him that traditional thinking around media consumption wasn’t keeping up with the reality, he says it was time for a different approach.