Browsing: Romi Dexter

Mission accomplished as Saatchi & Saatchi’s war games take IAB award

Last year’s impressive Step Up campaign by Saatchi & Saatchi for the RNZAF offered users the chance to experience four live simulated challenges that tested their skills against some of the everyday situations they’d encounter if they took up a career in the Air Force. This year’s version, ‘Virtual Missions’, follows a similar path and it’s been deemed good enough to win the IABNZ Online Creative Award for November 2012.