Six international speakers and a range of local big brains from varied marketing and communication backgrounds came together in Auckland this week for the second edition of Social Media Junction and presented their perspectives on acheiving ROI from social media activity. But ROI is perhaps the wrong phrase to describe what was discussed. With the benefit of hindsight, it was more about content marketing: you’re on social media platforms, but what are you saying, how are you saying it, when are you saying it and are the customers listening and then actually buying or recommending to someone else who buys? Anyway, enough with the questions, here’s what the speakers had to say.
With the Social Media Junction 2 conference line-up now confirmed for 16-17 November 2010 at SkyCity in Auckland, it’s timely to discuss one its key themes: content marketing strategies. And, more specifically, the difference between doing social media and doing it right, a topic conference keynote speaker Lee Odden will delve into.
Econsultancy and the Online Marketing Summit have produced a US-based report called the Value of Social Media that is based on a survey of more than 400 client-side marketers and agency respondents. And Andy Beal, founder and editor of MarketingPilgrim.com, took a gander, with his major observation being that 61 percent of the companies felt their measurement of the return on investment (ROI) from social media is either poor or very poor.