Browsing: Roger Wylie

Rialto Channel rebrand adds some self-awareness, shows it’s not all Eastern Bloc think-pieces

Rialto is a slightly under the radar New Zealand media success story. And it’s coming up 13 years old. So to celebrate its transition into the teens, it’s been given a thorough going over, with a new look and feel created by Intebrand and a new self-aware print, radio and digital campaign via DDB that aims to attract a broader demographic and position Rialto as ‘The Storyteller’.