Browsing: Roger Macdonnell

‘Intelligence applied’: The Briefing embarks on a quest to target the top two percent

There’s been a fair bit of carnage in the local business and trade press in recent years, with The Independent closing, Fairfax flicking on a few of its titles and moving Unlimited online, and Mediaweb seemingly hanging on for dear life at present. But Vincent Heeringa, publisher of Idealog and NZ Marketing, is hoping to fill what he thinks is fairly large information void with The Briefing, a membership-style media offering aimed at leaders from the C-Suite “who share the determination to transform their business in a world of radical change”.