Last month, Uber transformed its back seats into a Dragon’s Den of sorts, to give Auckland entrepreneurs the chance to pitch to their business concepts to business leaders and investors. Aranui Ventures founder Robett Hollis shares three lessons he learnt at #UberPitch.
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When Kiwi entrepreneur Robett Hollis found out that world number women’s golfer Lydia Ko’s defence of her title in Christchurch was not being broadcast live on any local channels, he took things into his own hands and developed Switch TV, a social TV network powered through Snapchat. And he’s now looking for a partner to take this idea even further.
Brands are now beginning to realise the true value of good content and how it can be used to increase sales/exposure/PR, says Robett Hollis. But now the big brands have a very big problem and a very big decision to make.
Digital screens are coming to a space near you, and the operators are pretty excited about it. But Robett Hollis is sounding the alarm bell and says the industry needs to think hard about what to put on them.