My Food Bag’s Bargain Box has kicked off a new campaign, via Saatchi & Saatchi and Robber's Dog, featuring its young fans and the recipes they’ve learned to cook with.
Marketing, advertising & media intelligence
New World has released the next installment of its Happier New Zealand campaign in which it ponders what the country would look like if it was happier in the hopes of improving its rank as eighth happiest nation in the world.
Industry happenings at OMD Wellington, MediaWorks, Augusto, APN Outdoor and Robber's Dog.
Industry happenings at Spark, Bare.pr, Anthem, Robber's Dog, Photoplay and Proof.
Hats off to McDonald's, KFC and Farmers.
McDonald’s, DDB and Robber’s Dog have joined forces to launch a campaign calling on burger fans to join John Smith and make history by creating their perfect burger.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Industry happenings at KPEX, Bauer Media, Robber's Dog, Little Giant Design, QMS, IHG and AHL.
Back in 2013, Tauranga-based Trustpower launched its 'Better Together' campaign, which positioned the company as a multi-utility service provider offering power, gas, phone and broadband. In April 2014, it ventured back into the Auckland, Wellington and Hamilton markets after an absence of ten years. And then in March this year it launched its '$49 Unlimited Data Broadband' campaign, which shows two quirky characters—Captain Energy and Broadband Girl—connecting at a nerd convention. Now, following what marketing communications manager Carolyn Schofield says was public demand, the pair have returned and they're taking their relationship to the next level with a spot of karaoke.
Home is where the heart is: Bayleys moves away from the money, dials up the emotional aspects of property
Real estate is, typically, all about the money. How much it costs, how much the prices have risen, how ridiculous those prices now are (in Auckland, at least). And there's been plenty of money around for the real estate companies during a period of high growth. But Bayleys believes "that the true value is in the people and the relationships forged" and it's trying to illustrate that with its new brand campaign.
Sky TV, DB Export and Lumino the Dentists snatch the honours this week.
Many of us have experienced late night/early morning sports games, either first hand or by association: the blue light flooding in from under the bedroom door, the sound of a crowd cheering, an enthusiastic commentator, and finally, the more familiar yell of a relative or friend who pretends the television screen is some kind portal by where the little men or women running on the field can hear them. Though these sounds should be obnoxious to anyone trying to sleep, much like heavy rain on a tin roof they are weirdly soothing. Sky TV has channelled this nocturnal nature of dedicated sports fans with its latest ads, made with DDB and Robber’s Dog, which promote its round the clock sports coverage of the upcoming Rugby World Cup 2015, and the lengths fans go to, to make sure they’re supporting their team.
Steinlager's 'We believe' campaign in 2011 is rightfully held up as a brilliant example of sponsorship activation (and, given the All Black sponsor cleverly found a way to reference a tournament it wasn't officially allowed to mention, impressive loophole management). Because it captured the nation's imagination, became a "talisman of belief" and helped reverse Steinlager's declining share of the premium beer market, it was always going to be a hard act to follow, but as the All Blacks get set to defend the RWC trophy in England soon, the long-time sponsor has brought the white can back again and made a connection between this European tour and another one that took place 110 years ago.
Mitsubishi and Clemenger steer away from classic car ads, focus on feelings (and fertility) over features
Mitsubishi has released a new commercial via Clemenger BBDO for its Outlander SUV and, rather than focus on the car's features as is often customary in auto ads, it's focusing on the drivers. And while it's a laudable goal to try something new, we must admit to being slightly confused about this one.
Good stuff from New World, MasterCard and Air New Zealand this week.
Heeeee's baaaaack! MasterCard's Tim rides again, whisks away 'best mate' Richie McCawesome for mystery trip
In a world where attention is a currency, the sweet spot sometimes seems to be polarity. Let's call it the Paul Henry effect, where some watch because of love, and some watch because of hate. That formula often applies to the world of advertising. And MasterCard's recent efforts starring an over-zealous (and quite lucky) All Blacks fan called Tim are a good example of that in action. Now he's back in his third appearance for the brand—and he's as violating as ever.