Samsung has launched the second iteration of its local campaign via Colenso BBDO, following the ‘Now you can’ initiative. The ad focuses on the light capabilities of the Galaxy S7 and Edge camera, using young, lively people enjoying their nighttime experiences in a variety of ways to get the message across.
Who's it for: Rexona by Naked and Curious.
Why we like it: Depending on your viewpoint, the last Rexona spot that aired around the Rugby World Cup was either overwrought and overly earnest or powerful and beautifully shot. The follow up is fairly earnest as well ...
As the biggest lender to the rural sector, the National Bank knows more about how our agrarian warriors tick than most. And while this ad is an oldie that was made by DraftFCB and Robber's Dog around the same time as the National Bank 'For the Places you'll Go' campaign (we obviously we don't watch enough Country Calendar and hadn't seen it before), we reckon it's a goodie.
Not too long ago, Volkswagen was seen by Kiwis as a brand that was too expensive, too Germanic and too standoffish. So the European car maker set about changing that and, with the help of DDB NZ, it's been making some serious inroads into the Kiwi market, with the 2011 results achieving records for both its passenger and commercial vehicles. Now the pair are hoping to continue the upward trajectory with a new series of ‘the same, but different’ TVCs running in the pre-weather spot on ONE News.
Who's it for: NZTA by Clemenger BBDO and The Sweet Shop
Why we like it: When it comes to social messaging, making at-risk groups feel bad about their behaviour often has a habit of leading to more of that bad behaviour. But this excellent ad aims to ...
If you were ranking car brands on the quality of their ads, VW would certainly be near the the top of the pile. And here are a couple of newbies, one a creative retail spot from DDB NZ and Robber's Dog that follows on from the darkly humorous 'Wedding Day' and the other from DDB Singapore, which employed the services of Yukfoo Animation and director Julian Stokoe for a cool, crayon-heavy, 60 second spot to promote the new Jetta.
Who's it for: Fresh 'n Fruity by Colenso BBDO and Robber's Dog
Why we like it: Perhaps inspired by the stirring renditions of classic advertising tunes at BOTAB last week, Fresh 'n Fruity and Colenso decided to take it old school and enlisted the help of ...
Who's it for: Westpac by .99 and Robber's Dog
Why we like it: There's no doubt dressing babies up in funny costumes and using them as props is both cute and hilarious (even when they're dressed up as dictators, it seems). Westpac has done ...
In case you haven't noticed, it's Rugby World Cup year. There will be plenty of big battles on the field, but there will also be a few big battles off it, as evidenced by these three recently released rugby-themed campaigns.
Ahhh, babies. So cute, so cuddly, so much potential, yet so financially illiterate. To help remedy that—but mainly to celebrate 150 years in New Zealand—Westpac, with the help of .99 and Robber's Dog, has launched a new campaign called Gen W that's offering 150 small Kiwi humans ongoing financial support and advice until they turn 18.
Who's it for: Foundation of Youth Development by Ogilvy, Robber's Dog and the kids from FYD
Why we like it: It stands up on its own as a great TV ad, but it also has a cool backstory, because the kids who feature in it are ...
Get your physics hat on for this week's TVC
Who's it for: Volkswagen by DDB and Robber's Dog
Why we like it: As Volkswagen seeks to deliver its first ever ute into the New Zealand market, and with Toyota the dominant player in the market ...
And the fresh TV work keeps on coming, with a new cerebral/agrarian spot for Volkswagen's first ever ute, V takes street art to a new level with the help of Humpty Dumpty, Mitsubishi speaks the car-related, localised truth and Cirkus Animation's TVC for Vietnamese stationery brand Thien Long.