Television viewing in New Zealand is at its highest ever level and television advertising took the top spot off newspapers for the first time ever last year according to the ASA ad revenue figures. So reports of its death appear to be, as the saying goes, greatly exaggerated. Of course, recording technology means interruptive advertising ain’t what it used to be and you can’t just buy attention like you used to, but despite the many digital distractions that are now available to brands and agencies, the power of a good TV ad is still unquestionable, primarily because it is one of the best ways for brands to convey emotion, tell stories and, in most cases, get their messages in front of as many humans as possible.
Browsing: Rob Hoar
StopPress/ThinkTV TVC of the Year 2011