After taking over Tower Medical Insurance in late 2012, Nib launched into the New Zealand market in October last year with short-lived rugby convert Benji Marshall fronting the campaign. But now, just like the Blues, it has put him on the bench and released a new brand campaign that celebrates the joy of being human—and shows the need for adequate protection. Plus: a look at the launch of another overseas insurance company, Youi.
Browsing: Rob Hennin
Bye-bye Benji? Nib swaps celebrity endorsement for crowd-sourced clips