The Dentsu Aegis Network recently acquired a creative agency, moved into new digs and announced some big plans for the future. Damien Venuto chats to chief executive Rob Harvey about where he’s headed and why he’s moving at such speed.
Dentsu Aegis’ Robert Harvey argues that while Kanye West was able to interrupt his way into the public consciousness only a few years ago, the age of interruption is coming to an end and brands increasingly should aim to be the thing audiences are interested in.
Red Bull has appointed Vizeum to its media account, making the Dentsu Aegis-owned agency responsible for the Austrian-owned company’s media strategy, and planning and buying duties across New Zealand.
Following a competitive pitch involving two other agencies, Carat has been awarded the media planning and buying business for Barfoot & Thompson. But that silver lining comes with a fairly big cloud, because Dick Smith has left the Carat building.
New Zealand’s largest life insurer Sovereign, which is part of the ASB group of companies, has appointed Carat to manage its media strategy and buying, taking the account from OMD without a pitch.