For most of the year, research agencies are the unsung heroes of the industry, with their insights outshone by the creativity that usually takes centre stage. However, last Friday, the limelight shifted and drew attention to examples of the most effective research conducted over the course of the last year. Hosted at Auckland’s Hilton hotel and attended by a full house of well-dressed researchers, this year’s edition of the biennial Research Effectiveness Awards was hosted by comedian and sausage ambassador Leigh Hart. PLUS: a brief look at the merger between the Market Research Society of New Zealand and the Association of Market Research Organisations (AMRO).
Browsing: Rob Clark
Digitally connected consumers in New Zealand use wireless and mobile technology to make their lives easier and save time, shows the latest report from Nielsen. But other studies show technology hasn’t made life easier or more fulfilling at a fundamental level. PLUS: an infographic on the state of digital play in New Zealand.
Nielsen’s managing director of media Stuart Jamieson is set to depart after around ten years in the hotseat to take up a role running the Nielsen business in the Philippines based in Manila. Rob Clark, who was appointed managing director, consumer group in August 2009, is set to take over the new position of country head, but a replacement as MD of media has yet to be announced.