Browsing: Road Safe Hawke’s Bay

When two become one: Ogilvy’s clever car crash campaign

Intersections are dangerous places (and, with news that the give way rule is going to be changed next year, they could soon become even more dangerous). So to reinforce that message Ogilvy created a billboard campaign for Road Safe Hawke’s Bay placed at major intersections in the region that features new—and entirely unwanted—car brands Nissbaru, Toyazda and Volksubishi.