Browsing: Rio Olympics 2016

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Guerilla marketers ambush the big event with the ‘interlinking rings logo’, the ‘burning stick’ and ‘humans doing sporty things’
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There are some strict rules about advertising around the Olympics and alluding to the games, so much so that there is a 27-page report by the New Zealand Olympic Committee outlining the ‘do’s and ‘don’t’s of the 2016 Rio Olympics. We take a look at the rule book and reveal some of the brands here and further afield, who’ve been trying to steal some Olympic thunder.

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Inside the gigantic multi-layered NZ Olympic Committee campaign
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While the 2016 Rio Olympics is still a while away, the NZ Olympic Committee launched into action months ago, developing a complex, long-running campaign to start promoting New Zealand’s athletes and get Kiwis amped up for the games. Here’s a look at the cogs and wheels behind the massive campaign.