A gold star for Vodafone, Rebel Sport, McDonald's, Rinnai and Samsung this week.
Marketing, advertising & media intelligence
Heat pumps might be seen as an easy and efficient heating option these days, but perhaps because our ancestors spent much time roasting woolly mammoth on an open fire, our primal instincts mean many of us still have a predilection for flame. And Rinnai and Logan Brooke have played on those instincts—and played up the comfort factor of fire—with a new TV ad and special flickering billboard.
Back in the day, those with the ability to control fire were likely to be run out of town—or put in the old 'let's see if they'll drown' chair—for "being conversant in the dark arts". But, as a new campaign for Rinnai by .99 shows, these days it's something to put in your brochure.