Browsing: Rick Friesen

News
Honours shared in two horse TV race, as TV3 takes news and TVNZ takes drama
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The TV industry, here and around the world, is currently dealing with some major challenges, but all that serious business was mostly forgotten on Saturday night as the stars—from in front of and from behind the camera—of the local industry turned up to accentuate the positive at the 2012 New Zealand Television Awards. And in the annual (mostly) two horse race, it was MediaWorks that wrested the big news prizes off TVNZ, and TVNZ that took home most of the prizes in the drama and reality sections.

News
TV and online stuff moneyboxes with a few additional millions
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Total online advertising spend in New Zealand for Q1 2012 totalled $79 million, up $11 million year-on year. But that figure is down almost $10 million on Q3 2011. And over on TV, total television advertising revenue for the March quarter rose four percent to $125 million, up $4 million on the first quarter of 2011.

News
As Nielsen changes kick in, major broadcasters show off
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Nielsen has now implemented its new Unitam model, which takes into account both overnight viewing and time-shifted viewing and also features an expanded panel, so it marks a new step in the way TV ratings are gathered in New Zealand. Added to that, the two major broadcasters are both back into full swing and many of the big new and returning shows that were trumpeted at the vastly different new season launches last year are now on the box. So how is New Zealand watching? And how are the new season ratings stacking up?

News
TV viewing hit record numbers in 2011
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Last year New Zealanders spent more time than ever watching television. While the average person’s viewing time of three hours and 22 minutes per day remained unchanged from 2010, more people tuned in each day, resulting in growth of total hours viewed up two percent.

News
TV revenue continues its steady rise despite Canterbury quake
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The television revenue numbers for the year ended 30 June are out and, despite the March results being heavily impacted by the February Canterbury earthquake, overall, the year saw a 5.1 percent growth. The figures, fresh from ThinkTV, show advertising revenue reached $613 million, compared with the $583 million gathered from the previous 12 months. 

News
Kiwis find solace in the box as TV viewing hits high
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It’s good news for broadcasters, couch sellers and pizza delivery folk, but it’s bad news for obesity campaigners: the latest research from newly established industry body ThinkTV has shown New Zealanders spent more time than ever watching television in 2010, with the average square-eyed Kiwi tuning in for three hours and 22 minutes every day, 20 percent more than in 2007.

News
ThinkTV set free, as positive revenue results for 2010 warm broadcasting cockles
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For decades, TV has been seen as the go-to medium when it comes to mass awareness marketing. But, with other media eating into its share as consumers modify their media habits, it isn’t the eyeball powerhouse it once was. TV is still a very attractive proposition, however, and is undoubtedly the best way for brands to tell stories, so the major New Zealand broadcasters have joined forces in an effort to start talking themselves up and launched a spruced up, industry funded organisation called ThinkTV.

News
Telcos, energy and retail sectors fork out for more TV time
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The third quarter ad revenue results for the major television broadcasters were released not long ago and showed things were slowly moving back to the level of the glory days. At the time, we couldn’t get hold of New Zealand Television Broadcaster’s Council chief exec Rick Friesen, but he called back and, while he wasn’t able to discuss results of specific broadcasters, he was able to shed some light on a few interesting sectoral trends.

Not Rick Friesen

News
Green shoots bloom as TV ad revenue continues to head in right direction
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As Westpac chief economist Brendan O’Donovan said at a CAANZ/ANZA seminar ‘Nurturing the Green Shoots earlier this year, when economic times are tough, they’re usually much worse in the marcomms  sector. But, conversely, when things start looking up, it reacts faster than the economy. And, judging by the just released third quarter television advertising revenue figures from the New Zealand Television Broadcasters council (as well as the outdoor results released last week) the long-awaited upswing appears to have cometh.