Browsing: Richie McCaw

News
Richie pickings
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Facebook announced a stonking third quarter result today, beating analysts’ expectations with US$4.5 billion in revenue and a 14 percent increase in the number of monthly active users. But, much more importantly for the world’s largest social network, Richie McCaw has finally signed up and got the blue tick after a bit of pressure from the socially savvy Dan ‘Mince on Toast’ Carter. And, just a couple of days in, he’s already close to the 300,000 fan mark. If he keeps that up, he’ll soon be getting thousands to post ‘authentic’ pictures of him in his Versatile house, wearing his Beats headphones and using his favourite teeth whitening brand.

News
The Big Game: Mr Whippy’s impeccable punmanship and 2degrees’ gratuitous addition
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You may not have noticed, but the Rugby World Cup final looms on Sunday morning. And still the brands attempt to squeeze blood from the rugby stone. And this week’s winner of The Big Game, a prestigious award dished out by StopPress to the best example of desperate euphemism usage from non-sponsors hoping to ride the attention train, goes to Mr Whippy for its glorious pun-based treat.

News
Adidas colours in the All Blacks jersey, gets freaky for promo video
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Planned obsolescence and apparel manufacturers go together like chimichurri and steak, with small changes to jerseys requiring true fans to buy new ones regularly. But, at a launch event in London ahead of its northern tour, Adidas claims to have made some big changes to the fancy new hi-tech All Blacks jersey by getting rid of the white collar, adding gun-metal grey lettering and, after player feedback, making two versions: one for the forwards and one for the backs.

Movings/shakings
Movings/Shakings: 15 May
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The biggest name in New Zealand rugby signs up with the biggest name in New Zealand milk, Wellington PR agency Ideas Shop gets into politics, Shine welcomes an experienced campaigner to the roster, The New Zealand Herald names its travel editor, Portfolio adds a digital recruitment specialist, fledgling magazine Homestyle fills a new position, Newstalk ZB is nominated for a prestigious international radio award, and super yacht guru Neville Crichton is honoured by his peers. 

News
McCaw opens up—literally—for NZ Rugby World’s All Black jersey unveiling
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Print is often seen as the poor cousin of the media mix when it comes to creativity in advertising, especially when compared to some of the tricks now able to be performed in the online realm. But occasionally a publisher shows what can be done with good fashioned old paper and ink and NZ Rugby World has backed up its supreme accolades at the recent Magazine Awards with a very well-timed ‘barndoor’ cover on the August issue featuring our Dear Captain resplendent in Adidas’ new All Blacks jersey.