Browsing: Richelle Scott

Westfield and Persil push play

Shopping is one of the country’s favourite leisure activities. But for certain, usually non-female, demographics, the thrill of consumerism quickly wears thin. In response to this, Ikea has just developed a male creche in Australia called Manland. And, in New Zealand, as part of a programme to keep the kids entertained, Westfield BrandSpace, Persil and DNA have joined forces to create a series of new branded indoor playgrounds.