Browsing: Richard Poole

Partner articles
Time to listen to Grown Ups
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With the Baby Boomer generation continuing to influence and change the consumer landscape, future marketing strategies need to embrace their thinking. Recent research shows this is a generation that deserves attention.

Partner articles
How GrownUps become a heart saver
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With a website that promotes living life to the fullest, GrownUps is the perfect partner for a campaign about saving lives. Earlier this year it joined Heart Saver in its Become a Heart Saver campaign and has since been helping to deliver life-saving devices across the country.

Partner articles
GrownUps grows up
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Grey, old and ignored. This is the perception Richard Poole fought against when he founded his online magazine dedicated to those older than 50. And now ten years on, the job isn’t done, but the industry is starting to notice that he might have been onto something.

Movings/shakings
Movings/Shakings: March 16
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Unlimited hunts for a new helmsman, MediaWorks plays some more news and current affairs swapsies with TVNZ, Rodney Hide sharpens his pen for the NBR, Grownups.co.nz finds some independence, EMC names new marketing director, Village PR adds to the flock, and Hamilton company Torpedo7 hops into bed with an Aussie suitor.