If you think anyone aged 50+ is old, past their use by date or is simply boring think again. 50 is only the halfway point and there’s a heck of a lot of life left. Consultant Richard Poole shares how the demographic is made up of tech-savvy, travelling and entrepreneurial individuals.
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With a website that promotes living life to the fullest, GrownUps is the perfect partner for a campaign about saving lives. Earlier this year it joined Heart Saver in its Become a Heart Saver campaign and has since been helping to deliver life-saving devices across the country.
11 years since founding GrownUps, Richard Poole sits down with us to reflect on the website’s chapters and the lessons he’s learned along the way.
Grey, old and ignored. This is the perception Richard Poole fought against when he founded his online magazine dedicated to those older than 50. And now ten years on, the job isn’t done, but the industry is starting to notice that he might have been onto something.
Unlimited hunts for a new helmsman, MediaWorks plays some more news and current affairs swapsies with TVNZ, Rodney Hide sharpens his pen for the NBR, Grownups.co.nz finds some independence, EMC names new marketing director, Village PR adds to the flock, and Hamilton company Torpedo7 hops into bed with an Aussie suitor.