Browsing: Richard Miles

News
3 Wise Men and Assignment reward cattle class with seat-related discount
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3 Wise Men has found a good aerial niche with its entertaining long-copy ads in Air New Zealand’s inflight magazine Kia Ora. And in the Hobbit-heavy December edition of the mag, Assignment Group has used that niche to great effect with a novel campaign that aims to make the back of the plane slightly more appealing to fliers.

News
3 Wise Men gives the shirt off its back for charity
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3 Wise Men is a clever company. It sells good products to men at a good price; its largely print-based ad campaign by Josh & Jamie/Assignment Group is always entertaining and memorable; and its policy of only working with good bastards is a noble business strategy. Now it’s become the good bastard by launching two limited edition Cameron Wilson shirts as part of its summer collection, with $20 from each shirt sold going to the cancer charity the range is named after.