In 2008 Canadian musician Dave Carroll was travelling with United Airlines. During a layover he heard a fellow passenger remark that baggage handlers on the tarmac in Chicago were throwing guitars. He arrived at his destination only to discover his $3,500 guitar was severely damaged. After an unsatisfactory response from the airline, he used his musical talent to create a song he dubbed ‘United breaks guitars’ with a music video and all. The song went viral and the incident created a PR disaster for the airline. But now, when Googling the airline, there is no mention of the incident. This is an example of the power of search engine optimisation (SEO) and its role in protecting brand reputation. We chat to Pure SEO’s Richard Conway about this idea and the threat of negative SEO.
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According to Pure SEO founder Richard Conway there are a few shady SEO agencies out there that businesses should be wary of. He provides a list of things to look out for to show when the alarm bells should be ringing.
Back in February, Google made an announcement that said, as of 21 April, a website’s mobile-friendliness will increase as a ranking signal. And with 23 percent of all web searches now conducted on mobile, moving down the rankings could lead to a very real impact on the number of leads or sales a website generates, says Richard Conway, so you’d better get your mobile house in order.
Richard Conway, founder of Pure SEO, came to New Zealand from the UK in 2008, and could not get any work because most employers won’t hire without any New Zealand experience. Those who were willing to give him jobs wanted to pay him peanuts.
Pure SEO founder Richard Conway has a formula for recovering if you’re hit with a Google Penalty, the tech giant’s punishment for link spam. He warns it’s a delicate and lengthy exercise.