Browsing: Rhys Darby

News
Darby cuts some shapes for 2degrees’ Google Play promotion
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After worming its way into the pockets of well over one million New Zealanders, 2degrees has been focusing on adding the more lucrative business and post-pay customers to its ledger in recent months, with its latest campaign featuring endorsements from Geoff Ross, Dion Nash, Al Brown and Kate Sylvester. But in keeping with the other major telcos and their various marketing partnerships, 2degrees has struck up a deal with Google Play and its long-serving mascot Rhys Darby is promoting it through the wonder of dad dancing.

News
Darby comedy to stream on Netflix
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New Zealand on Air says a Netflix deal to stream Rhys Darby comedy Short Poppies, which it funded, is great for the Kiwi content. The eight part series will be offered to offshore Netflix subscribers and is also on the schedule for TVNZ’s 2014 season.

News
‘Grown-up’ 2degrees maintains its mascot, sets sights on richer pickings
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When clients shack up with a new agency there’s a tendency to torch the previous work and start afresh. 2degrees and its new partner Special Group certainly took a different approach with their recent business push, but it’s kept Rhys Darby on as the frontman and maintained the quirky, colloquial and self-reflexive style of the previous work for the pair’s first big brand ad.

News
2degrees indulges in some subtle Aussie baiting
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To promote the fact that 2degrees customers on a Carryover Plan can call and text their Aussie mates at no extra cost, the cheeky telco has released an ad via TBWA that details the similarities between the two countries. But it still manages to stoke the trans-Tasman coals with a Troy McClure-esque disclaimer at the end.

Movings/shakings
Movings/Shakings: 28 August
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Shine’s Julian Andrews goes free range, APN announces its new Herald line-up, DDB welcomes back a prodigal duo, Admission admits many, TradeMe seeks out Vivaki, DraftFCB activates a rising star, Komli launches its mobile ad network, Ngage gets its FIX and Steve Price spruiks Panasonic’s smart TVs.

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Air New Zealand faces up to misconceptions, spreads the Kiwi gospel to Aussie non-believers
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New Zealanders, with our unusual combination of immense pride and nagging self-doubt, like to be liked (“How are you enjoying your trip? Are you enjoying your trip? You’re enjoying your trip, aren’t you?”). But, just as Aucklanders have certain preconceptions of, say, Invercargill, many Australians couldn’t think of anything worse than visiting their Tasman neighbours. So, as part of a campaign launching today in Australia, Air New Zealand and its Aussie agency Host Sydney attempted to show a bunch of ‘Kiwi Sceptics’ what they were missing out on by tricking them into a trip to the other lucky country. 

News
Handy auto-arms, and the AX12 metal detector
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Who’s it for: 2Degrees Mobile by TBWA and Film Construction

Why we like it: Two words, Rhys Darby. He appeals to all demos with the trademark quirky geek style.  And we want some “handy auto-writing arms” too.

Who’s it for: Axis Awards 2012, CAANZ …

News
Of giant hands and skinny dogs
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Who’s it for: 2degrees by TBWA\ and Digital Post

Why we like it: Once again, 2degrees has managed to entertain and inform simultaneously with its new Pay Monthly spots. As we’ve all come to expect, they’re funny, quirky, easily understood and also quite …

News
Ads@6: 9-15 November
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This week on Ads@6, a cool car ad from Lexus; another mascot family hits the screens, this time for The Warehouse; Rhys Darby dangles worms for the 2degrees Xmas push; BP is back (with a robo-dog); Jetstar greys up; and who can resist the Magic of Mantovani?

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New Zealanders still in love with Rhys’s 2degrees pieces
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Who it’s for: 2degrees by TBWA\ and Film Construction

Why we like it: Rhys Darby has been the perfect frontman for a challenger brand like 2degrees and his quirky sense of humour certainly seems to have resonated with New Zealanders in the year or so since the mobile network’s launch. The ads are enjoyable in their own right, but they also seem to have had the desired commercial effect, and the company’s goal of gaining double-digit market share (oh, and giving Kiwis cheaper mobile calling) is apparently within sight. And that’s worth a bit of a nudge, a bit of a wink, a bit of self-deprecating laugh and a bit of a celebratory TVC. 

News
HP goes to Darby day
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Rhys Darby continues to capitalise on his awksome (so awkward it’s awesome) Murray Hewitt-inspired profile in the US, this time as the front man in a big – like NZ$80 million big – campaign for Hewlett Packard called Let’s Do Amazing.

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The Darby and Farrier Factor on George
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George FM has secured two eccentric TV personalities for its Saturday morning slot. Rhys Darby and TV3’s David Farrier are hosting the Cryptid Factor, 8 –10am. The best descriptions of the show are from the funny men themselves.

Cryptozoologists David Farrier and Rhys Darby

Darby says:If I ever …

News
2 degrees
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Who by: TBWA. Production co.: Film Construction. Director: Steve Saussey.Who for: 2 degrees launchWhy we like it: Rhys Darby is like the nerdy version of our cool publisher Vincent Heeringa