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Global alignment sees Revlon account shift to MediaCom
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According to Nielsen’s AIS data, Revlon spent $4.1 million on advertising in New Zealand in 2010 and $3.3 million to the end of October this year (base rate card value), largely in magazines and TV, and, as part of a global alignment, MediaCom has taken over the media planning and buying in New Zealand from DraftFCB.