Browsing: retirement

Partner articles
Time to listen to Grown Ups

With the Baby Boomer generation continuing to influence and change the consumer landscape, future marketing strategies need to embrace their thinking. Recent research shows this is a generation that deserves attention.

Relishing the wrinklies: Summerset trades bricks and mortar for hearts and minds

The retirement industry isn’t the most glamorous, but with our ageing population and the ‘pig in the python’ that is the baby boomer generation, there’s plenty of brass to be found in the muck. Typically, the big sell is all about the facilities on offer. But Summerset Group, which listed on the stock exchange in November, has taken a slightly different approach with its first national marketing campaign and is buttering up its residents instead.