Kamran Kazalbash has been appointed as the general manager of retail at DraftFCB and Angela Spain will be coming on board as general manager of the agency’s public relations arm.
The figures released by Paymark for March read somewhat like a patch-work quilt of spending. While weekly growth was steady nationwide, regional and industry spending was more of a mixed bag.
Monocle magazine, a respected mouthpiece in the fields of design, trends, retail, art, pop-culture and politics, has published a list of the world’s 25 best retailers and Takapuna’s The Department Store has taken the number one spot.
It’s DB’s 80th anniversary this year. So what better way to celebrate than to add a host of new staff to the roster and welcome back a former employee from secondment.
In May last year the Consumer’s Institute announced the release of its new endorsement scheme Consumer Recommends. But since then Sue Chetwin, chief executive of the Consumer’s Institute, says only “seven or eight” companies have signed up to use the brandmark in their advertising and promotional activities.
What is Radio Frequency IDentification (RFID)? Why should retailers care? What do New Zealand consumers think about it? And is RFID technology ready to change the way some Kiwi businesses operate?
It’s music to the collective ear of Kiwi marketers: according to the latest data from Statistics New Zealand, total retail sales in New Zealand were up 0.8 percent ($46 million) in November, following two months of flat retail results in September and October. Added to that, the latest Roy Morgan-ANZ poll showed New Zealand consumer confidence hit a three-year high in January, with a recovery in the housing market and a possible peak in the unemployment rate creating more optimism for both current and future conditions.
There are already plenty of daily deal websites operating in New Zealand, but popular Australian shopping site Catch of the Day thinks there’s still room in the market for another one and will start offering its cheap wares to insatiable online shopping Kiwis on 1 February.
As the Christmas retail season gets into full-swing, retailers hoping to get their share of the consumer spending action are ramping up their online advertising activities, with a 31 percent increase in the number of advertisers on the Internet and a 26 percent increase in the number of campaigns in the two months from September to November 2009, according to Nielsen data.
Clemenger’s Alphabet Soup will merge with Raydar, starting January 2010.
The Newspaper Advertising Bureau’s ‘The Kiwi Consumer’ retail report for November 2009 shows how much consumer behaviour has changed since 2001 and how it has impacted on the retail and advertising sectors. And it makes for some rather interesting reading.
Impression of flagship store in Newtown, Wellywood
In the most drawn-out brand merger of recent times Progressive Enterprises is finally merging Woolworth’s and Foodtown brands into the more popular Countdown.
The company has also committed to investing $1 billion over five years in a major spruce up of 20 …