News
.99 poaches the rhino with Carpet Court win
.99 has secured the creative account for Carpet Court, one of the biggest players in the New Zealand flooring sector, after a competitive pitch.
Browsing: retail
News
NZME launches in-store radio as a new way for retailers to target customers
NZME has expanded its premium offering through the launch of an in-store radio powered by iHeartRadio NZ and calls it an effective way for retailers to create a customised station to create the right environment and communicate messages to customers.
The company says the station is cost-effective and points out that globally in-store radio services are a must-have for top retailers that wish to showcase their brand and influence customers’ shopping experience.
News
Warehouse Stationery focuses on ‘connecting’ customers
Warehouse Stationery has released a new campaign with an emphasis on its ability to “connect” customers, focusing on the technological side of the business as opposed to the paper and pens.
News
Danielle Barclay on leading the Auckland charge for Greater Group
Founded 25 years ago and based in Melbourne, retail design specialist Greater Group recently crossed the Tasman to open an office here at the Steelworks Building in Mount Eden in Auckland. This is the fourth arm of the business to open and follows on from the opening of the branches in Hong Kong and Shanghai. And to lead this latest addition to its operation, Greater Group has sent across its general manager of global brand and strategy, Danielle Barclay, someone who is quite familiar with working in New Zealand, having worked her for several years earlier in her career. So StopPress asked her a few questions about what she hopes to acheive now that she’s back on this side of the ditch.
News
Ziera distills the scent of shoes (in a good way)
Scent is a powerful force, as evidenced by the intoxicating effect of KFC, the wafting aroma of baking bread that some believe is piped around supermarkets and Subway stores, the popularity of fancy candles, the existence of scratch and sniff, Air Wick’s latest ad and, of course, cartoon characters floating towards an apple pie on a windowsill. Shoes don’t have the best reputation when it comes to smell. But Ziera, fresh from winning Retail NZ’s supreme Top Shop honour, has turned that perception on its head and created its own fragrance called Fleurs De Printemps to waft through its stores.
News
New Zealand’s first homeless store to hit Auckland’s streets
New Zealand is set to become the 82nd country to have a homeless store, with an ordinary kiwi bloke at the helm of organising a pop-up on Quay Street in Auckland Central.
News
NZME continues down the e-commerce path with ShopGreen
Following on from the recent launch of ShopViva, NZME is continuing down the online retail path by announcing the 2015 launch of ShopGreen, an online shopping hub for ethical products.
News
Why Kiwi businesses should switch on to online and how retailers are keeping the cash in the country
New research shows international retailers are chipping away at New Zealand shoppers’ consumer spend, but Kiwi companies finding a way to effectively harness the power of online retailing could add another $34 billion to the economy. And online events like the upcoming Click Monday are doing their bit to get Kiwis spending on local sites.
Opinion
Blurred lines: how retailers can bridge the gap between physical and digital
While online shopping is certainly on the rise, digital technology does not have to disrupt and destroy physical retail, says Theresa Clifford. Rather, it can be used to optimise inefficiencies and increase service and personalisation.
News
Talking to machines: artificial intelligence, coming soon to an airport near you
The New Zealander who helped give human faces to creatures in movies like Avatar and King Kong has teamed up with an Auckland company making airport software to develop an avatar for self-service check-ins. And there’s plenty of scope for more robot-human interactions in retail, marketing and pretty much everywhere else.
News
Twenty study shows Kiwi business websites are late to the mobile-optimised party
Despite the fact that more Kiwis are buying online—and buying with their mobile devices—many Kiwi businesses aren’t taking that into account when it comes to their websites. And that’s costing them dearly, says a report from direct marketing and digital agency Twenty. It says bad user experience cost Kiwi businesses over $1 billion in sales to overseas websites last year, a big chunk of the total $2.3 billion spent online by Kiwis for the year in total. And it might be worse this year, with the jump in online spending since last year twice as high for offshore than for local.
News
Kiwi clickers continue to spend up large online, international merchants taking bigger share
Nielsen’s latest online retail report has found the number of people shopping online increased by over 100,000 in the last year, which equates to growth of six percent. That means there are now 1.9 million New Zealanders shopping online, or 56 percent of the total online population. Plus: what BNZ’s online retail figures show.
Opinion
The stings in the tail of pester-power sales promotion
Kath Dewar, managing director of marketing agency Good Sense, shares her not-so-rosy views on pester power in the light of Countdown’s hugely successful Heroes Dreamworks campaign.
News
Countdown’s Dreamworks Heroes campaign brings some welcome good news
In a change of tack from giving out free cutlery, knives and glassware, the embattled Countdown followed New World’s Little Shop suit recently and hawked DreamWorks Heroes 3D collectible character cards and albums. And kids and adults alike have loved it, with general manager of marketing Bridget Lamont saying the campaign saw millions of cards in the hands of Kiwi parents and kids, and more than 100,000 albums sold out across the country.
News
Inside: Auckland International Airport
Jason Delamore took over as general manager, marketing and communications at Auckland International Airport around four months ago and his appointment marked the first time that marketing earned a place at the executive table. Here’s how he sees it playing a big role in achieving some of the airport’s bold 30-year goals.
Opinion
The art of touch: how traditional retailers can shift from bricks and mortar to clicks and mortar
What many traditional retailers fail to see is that the only thing standing between them and getting the upper hand on their virtual online counterparts is technology, and embracing what it can add to a customer’s total retail experience, writes Vaughan Reed.
News
International retailers still winning the battle for online dollars
Online retail sales were down this February compared to last, with a three percent drop making a marked constrast to last February’s five percent gain. And Kiwi buying from offshore website merchants continues to have the jump on domestic players, according to BNZ’s latest monthly stats.
Opinion
Clicks vs. bricks: what the rise of online retail means for service businesses
BNZ recently released its Online Retail Sales Index, which showed that online retailing grew at three times the rate of traditional bricks and mortar last quarter. And that’s both frightening and exciting, depending on which side of the fence you sit on, says Jenene Crossan.
Opinion
Census and sensibility: how smart marketers can make the most of soon-to-be-released government data
More detailed Census information is being released at the end of March. Critchlow’s Tim Ryan shows you how to harness its power.
News
Little Shop of dollars: New World celebrates the success of its tiny promotion
Humans are strange, simple and irrational creatures, as evidenced by the huge excitement generated by New World’s Little Shop promotion. And while this miniature fervour obviously worked in Foodstuffs’ favour, it also worked for the brands involved in the promotion.
News
Cash from clicks: online spree a springboard for Kiwi retailers
New Zealand’s own version of a global online spendup has achieved strong sales and traffic numbers for the nearly 70 retailers that took part. The organisers say a proven international business model and the competitive nature of retail were big contributors to the results.
News
Kiwi retailers losing online race, but there’s room for a comeback
Although the majority of Kiwis are still buying from locally-based web sellers, international merchants are outpacing their Kiwi counterparts in attracting New Zealand buyers. But that doesn’t mean we can’t fight back, the Interactive Advertising Bureau of New Zealand says.
News
TVNZ-NZ Marketing Awards: Morton Estate Retail, The Warehouse
If you stand still in retail, you’re dead. So, after a long period of declining sales, The Warehouse completely revamped its business and managed to reverse the slide.
News
The Warehouse Group gets slice of online buying spree action
The Warehouse Group has brought its own version of the 24-hour online buy-up Cyber Monday to New Zealand, ahead of another Kiwi event based on the concept. The Warehouse, Warehouse Stationery, Noel Leeming, Red Alert, Torpedo7, 1-Day, ilovebeauty, pet.co.nz, No.1 Fitness and shotgunsupplements.co.nz were among the participants in the group’s 12 November event.
News
Kathmandu packs mobile optimised site for trek up online sales mountain
Kathmandu is responding to growing use of its site on mobile devices with its first website optimised for those devices. Online sales make up four percent of sales across the retail group and in its 2013 financial year presentation it said online sales had grown 55 percent year on year.
News
New outlet for retail deals as online shopping spree heads for New Zealand
Kiwis are getting their own version of a 24 hour online event designed to whip shoppers into a frenzy, modelled on a day that kicked off in the US in 2005. The organisers are targetting a Kiwi-sized proportion of the sales results a similiar day achieved on debut in Australia despite that site crashing under the weight of web traffic.
News
Contagion on board as e-retail pioneers launch grocery website
Contagion is adding its creative and media might to the new Supermarket Online site hatched by Nappies Direct founders Kevin and Pia D’Ambros-Smith.
News
UPDATED: Satellite Media, BelowTheLine create a New World with augmented reality
Auckland production company Satellite Media and agency BelowTheLine’s new app for Fonterra Brands and Foodstuffs’ New World supermarkets brings dairy products and the Anchor cow to life. Little Fridge supports the New World Little Shop promotion with in store treasure hunts and a stand where shoppers can photobomb the Anchor cow.
News
A million YouTube views? Easy As
Mitre 10 is toasting the success of the online initiatives that form part of its Easy As campaign, designed to make Kiwis more savvy about their DIY projects.
News
Columbus explores fresh territory with big brand overhaul
Columbus Coffee kicked off in 1995 and it’s grown considerably since then, with 54 stores now dotted around the country. But after an 18 month project to breathe some new life into the brand, the chain is celebrating a new look, a new menu, new fit outs, new products and a host of new partnerships.